Throughout 2021, TAAT™ carried out several campa
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Posted On: 01/18/2022 8:57:06 AM
Throughout 2021, TAAT™ carried out several campaigns to attract the interest of smokers aged 21+ in the United States with the objective of prompting them to try TAAT™ as a nicotine-free and tobacco-free alternative to tobacco cigarettes. In addition to targeted online advertisements directing smokers aged 21+ to the Company’s TryTAAT landing page (http://trytaat.com) where requests for a sample pack can be made, in 2021 TAAT™ also ran its first “Out-of-Home” video advertisements on 10,442 gas pump displays in Ohio, and sponsored the entourage of heavyweight champion boxer Floyd Mayweather during his June 6, 2021 fight against Logan Paul resulting in millions of impressions of the TAAT™ brand globally. The Company intends to build upon the brand awareness momentum it gained in 2020 and 2021 by introducing new marketing tactics such as the following:
Billboard Advertisements: In a December 14, 2021 press release the Company announced a seven-state billboard campaign for TAAT™; a form of advertising that U.S. tobacco companies have been prohibited from engaging in since 19981. TAAT™ billboards will be located in major cities to include Houston, Las Vegas, Detroit, and Atlanta.
Presence at Trade Shows: In July 2021 TAAT™ began exhibiting at its first trade shows in the United States, which promptly yielded 68 new initial purchase orders as of the first week of August 2021. TAAT™ participated in the invitation-only SSE (Smoke Shop Events) conference in Tampa, Florida in January 2022, securing purchase orders from more than 90% of buyers who met with TAAT™, including a pallet order from a large wholesaler. At this time, TAAT™ has also arranged to be an exhibitor at and sponsor of the CHAMPS Las Vegas trade show (February 2-5, 2022) as well as the Tobacco Plus Expo (January 26-28, 2022) where TAAT™ will also have extensive logo placements during an official after-hours social event at the SAHARA casino resort in Las Vegas.
“TAAT™ Twos” Samples for Retailers: Anecdotal feedback from TAAT™ retailers throughout 2020 and 2021 suggested that smokers aged 21+ were sometimes hesitant to purchase an entire 20-stick pack to sample TAAT™ for the first time, therefore suggesting that a small-format sample could bolster trials and conversions. To enhance existing in-store activation tactics, the Company plans to begin distributing two-stick packs of TAAT™ Original, Smooth, and Menthol as part of its wholesale offerings, called “TAAT™ Twos”. Retailers of TAAT™ would then have the option to offer TAAT™ Twos to smokers aged 21+ who are interested in trying TAAT™ without the requirement to purchase a full pack.
https://www.barchart.com/story/news/6974314/w...al-q1-2022
Billboard Advertisements: In a December 14, 2021 press release the Company announced a seven-state billboard campaign for TAAT™; a form of advertising that U.S. tobacco companies have been prohibited from engaging in since 19981. TAAT™ billboards will be located in major cities to include Houston, Las Vegas, Detroit, and Atlanta.
Presence at Trade Shows: In July 2021 TAAT™ began exhibiting at its first trade shows in the United States, which promptly yielded 68 new initial purchase orders as of the first week of August 2021. TAAT™ participated in the invitation-only SSE (Smoke Shop Events) conference in Tampa, Florida in January 2022, securing purchase orders from more than 90% of buyers who met with TAAT™, including a pallet order from a large wholesaler. At this time, TAAT™ has also arranged to be an exhibitor at and sponsor of the CHAMPS Las Vegas trade show (February 2-5, 2022) as well as the Tobacco Plus Expo (January 26-28, 2022) where TAAT™ will also have extensive logo placements during an official after-hours social event at the SAHARA casino resort in Las Vegas.
“TAAT™ Twos” Samples for Retailers: Anecdotal feedback from TAAT™ retailers throughout 2020 and 2021 suggested that smokers aged 21+ were sometimes hesitant to purchase an entire 20-stick pack to sample TAAT™ for the first time, therefore suggesting that a small-format sample could bolster trials and conversions. To enhance existing in-store activation tactics, the Company plans to begin distributing two-stick packs of TAAT™ Original, Smooth, and Menthol as part of its wholesale offerings, called “TAAT™ Twos”. Retailers of TAAT™ would then have the option to offer TAAT™ Twos to smokers aged 21+ who are interested in trying TAAT™ without the requirement to purchase a full pack.
https://www.barchart.com/story/news/6974314/w...al-q1-2022
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