How to use this tool correctly and is it effective enough?
Yes, I think it's more than effective. People perceive better what moves, so all presentations, long instructions and figures are easier to convey in animation. Hence the demand for this tool.
Because people are tired of the constant stream of "useful information". Animation is perceived by the same brain as "entertainment" content - bright pictures, characters, imagery, and you do not want to miss it quickly. This means that the likelihood that the client will see through to the end of the video and remember it increases. I found a lot of useful information on this topic on Ihttps://darvideo.tv/3d-animated-videos/
, read it.