Under the executive leadership of Setti Coscarella

Under the executive leadership of Setti Coscarella, whose career in the tobacco industry included the commercialization of alternatives to tobacco cigarettes known as reduced-risk products (“RRPs”), the Company has curated a nationwide network of distributors while concurrently establishing a robust and scalable supply chain for manufacturing TAAT™ in commercial quantities, including in-house production of the Beyond Tobacco™ base material. TAAT™ plans to adapt the strategies it has utilized to attain its current U.S. retail presence in markets within Europe and Oceania, as it begins to undertake its next international launches following the initial store placements of TAAT™ in the United Kingdom as announced in the Company’s December 17, 2021 press release.