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$NGTF Why Many Expect Nightfood to Be King of the

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Posted On: 01/11/2022 11:39:10 AM
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Posted By: jmtimz
$NGTF Why Many Expect Nightfood to Be King of the Night Snack Category
CEO Sean Folkson details sales and distribution, growth and the company's secret weapon: hotel distribution

New York, New York--(Newsfile Corp. - November 2, 2021) - PCG Digital -- Nightfood (OTCQB: NGTF) is pioneering a new snack category and the biggest companies in the world-including Pepsi, Unilever and Nestle-are already paying attention. Why? The next 12 to 18 months are expected to propel the multi-billion-dollar category opportunity that exists at the intersection of nutrition and sleep.

Recently, Nightfood CEO Sean Folkson presented at LD Micro to provide more insight into the company's latest developments and upcoming catalysts.

More than 100 million snacks are consumed every night, totaling over 36 billion nighttime snacks a year. Unfortunately for most people, according to industry data, consumers make less-than-healthy choices when it comes to nighttime snacking. Interestingly, cravings for foods with extra calories, extra fat and extra sugar late in the day are part of our pre-wired human survival programming, according to the latest research.

Folkson explained, "Over 80 percent of us snack regularly at night, resulting in over a billion dollars spent every week on snacks just consumed between dinner and bed. The most popular night snacks are cookies, chips, candy and, of course, ice cream, and these are not only unhealthy but they can disrupt and impair sleep quality. That's not a trend. That's not a fad. It's our human hardwired biological programming, and we know these cravings for calorie-dense foods and our appetite are both peaking at the same time while willpower is at its lowest."

https://finance.yahoo.com/news/why-many-expec...00329.html


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