TAAT™ Chief Executive Officer Setti Coscarella c

TAAT™ Chief Executive Officer Setti Coscarella commented, “During the first year in which TAAT™ has been sold at retail we brought our total store count to at least 2,000 in the United States alone, across 31 states. As we continue to add distributors to our roster, we benefit from new opportunities to match TAAT™ with tobacco retailers through settings such as cash-and-carry warehouses, where decision-makers for independent retailers can be converted on the spot in a very similar manner to our sales processes at trade shows and conventions. Although being in cash-and-carry outlets has enabled us to very efficiently place TAAT™ in locally owned and operated points of sale across the country, this wholesale format does not always afford us the ability to capture the names and addresses of retailers who have purchased cases of TAAT™ on a wholesale basis. While this creates the potential disadvantage of being unable to list 100% of all TAAT™ retailers on the TryTAAT store locator, we consider it to be a consequence of growth as a national-scale CPG brand. It is for this very reason that even the most popular CPG products from the most prominent global brands do not have precise store-by-store visibility into where their goods are sold. After all, growing and protecting market share is a far higher priority than maintaining an exceptionally granular tally of stores. Since we have been able to affirmatively verify the availability of TAAT™ in a minimum of 2,000 stores in the United States, we are pleased that we have managed to reach this milestone in just over one year of TAAT™ being on the market, and our objective is to build upon this success in 2022 and beyond as we set our sights on new markets globally.”

Sources

1 - https://nacsmagazine.com/issues/february-2021...274-stores

On behalf of the Board of Directors of the Company,

TAAT™ GLOBAL ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
investor@taatglobal.com

https://www.marketwatch.com/press-release/inv...ws_seemore

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