$NICH announced the creation of two luxury capsule
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Posted On: 01/07/2022 2:05:21 PM
$NICH announced the creation of two luxury capsule collections with celebrities and influencers that will be available later this month. Nitches collaborated with Nick Cooper, superstar vocal coach from American Idol, and John Lewis, the BadAss Vegan, to create iconic streetwear collections featuring high-end hoodies, hats and more. Only 200-300 items will be made, ensuring exclusivity for their most dedicated fans.
Capsule collections began in the 1970s and are experiencing a resurgence from Gen Z and millennial buyers looking for one-of-a-kind items. According to a recent survey by Boston Consulting Group (BCG) and Altagamma on true-luxury buyers, four trends will drive demand from young consumers - luxury of athleisure wear, celebrity influence on purchases, social media engagement and online sales.
"Nitches will attract buyers who are always on-trend, worship pop culture and use fashion to make a statement," said John Morgan, Nitches' CEO. "Our sustainable clothing will be sold on our online store and marketed on social media, including big name stars sporting the latest looks from our celebrity collaborators."
Capsule collections began in the 1970s and are experiencing a resurgence from Gen Z and millennial buyers looking for one-of-a-kind items. According to a recent survey by Boston Consulting Group (BCG) and Altagamma on true-luxury buyers, four trends will drive demand from young consumers - luxury of athleisure wear, celebrity influence on purchases, social media engagement and online sales.
"Nitches will attract buyers who are always on-trend, worship pop culture and use fashion to make a statement," said John Morgan, Nitches' CEO. "Our sustainable clothing will be sold on our online store and marketed on social media, including big name stars sporting the latest looks from our celebrity collaborators."
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