THE CURRENT CIGARETTE MARKETPLACE SMOKERS ARE
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Posted On: 01/06/2022 2:59:30 PM
THE CURRENT CIGARETTE
MARKETPLACE
SMOKERS ARE LOOKING FOR ALTERNATIVE
PRODUCTS LIKE E-CIGARETTES, BUT MANY,
IF NOT MOST, RETURN TO SMOKING.
Over 80% of smokers have tried e-cigarettes
but only 3.2% of the market is e-cig category.
¹
• NRTs (nicotine replacement therapies) have been
largely ineffective at impacting smoking incidence.
• Smokers prefer a solution that is more familiar and fits
seamlessly with their smoking moments (morning coffee,
afternoon commute, socializing with friends).
• Smoking is expensive. Consumers indicate that “the cost” is
the #1 reason they dislike smoking which is often driven by
high tax incidence.
²
• Potential new federal and state legislative bans on menthol
flavours and reduction in nicotine levels in tobacco make the
TAAT brand a great alternative for smokers who want to
continue to use these products.
MARKETPLACE
SMOKERS ARE LOOKING FOR ALTERNATIVE
PRODUCTS LIKE E-CIGARETTES, BUT MANY,
IF NOT MOST, RETURN TO SMOKING.
Over 80% of smokers have tried e-cigarettes
but only 3.2% of the market is e-cig category.
¹
• NRTs (nicotine replacement therapies) have been
largely ineffective at impacting smoking incidence.
• Smokers prefer a solution that is more familiar and fits
seamlessly with their smoking moments (morning coffee,
afternoon commute, socializing with friends).
• Smoking is expensive. Consumers indicate that “the cost” is
the #1 reason they dislike smoking which is often driven by
high tax incidence.
²
• Potential new federal and state legislative bans on menthol
flavours and reduction in nicotine levels in tobacco make the
TAAT brand a great alternative for smokers who want to
continue to use these products.
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