July 2021: Complementing its existing presence in the

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July 2021: Complementing its existing presence in the north-central region of the United States, TAAT™ officially launches in Illinois where it enjoys the competitive advantage of a USD $4.59 MSRP; less than half of the state’s average tobacco cigarette pack price of USD $9.72. TAAT™ exhibits at its first business-to-business (“B2B”) trade show, where it is named “Best New Product” at the event.

August 2021: Contacts made at trade shows in July 2021 yield 68 closed initial purchase orders, reported in the first week of August 2021. Significant progress was made in Georgia and Michigan (over 70 stores within weeks of launching and a 147-store chainwide placement, respectively), marking seven states added in two months. Over CAD $1.6 million in purchase orders announced for international markets including Australia, as well as an additional order for the United Kingdom and Ireland.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/Attach...332e805f21

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

September 2021: TAAT™ surpasses the 1,000-store mark in the United States. Advanced formulation of Beyond Tobacco™ using reconstituted material is acclaimed by tobacco wholesalers in Germany, Poland, France, and Switzerland. Over 43,000 TAAT™ packs arrive in London for distribution in the United Kingdom and Ireland. TAAT™ remains on the CSE Composite and CSE25™ indices following quarterly rebalancing.

October 2021: Follow-on private placement in TAAT™ for CAD $10 million is made by a group of venture investors led by Ms. Debbie Chang (co-founder of Horizons Ventures) in her personal capacity. TAAT™ adds 19 U.S. wholesalers in a 60-day period, gaining distribution in new states such as Virginia, Oregon, and Missouri.

November 2021: Record domestic single-month performance with multiple pallets of TAAT™ sold each week. First commercial order of TAAT™ confirmed for Austria, valued at over CAD $86,000. TAAT™ ships pallet orders to new distributors in California, in key markets to include Los Angeles, San Diego, and San Francisco.

December 2021: Through a national convenience distributor, TAAT™ is placed in 350 additional stores in the state of Virginia. Numerous TAAT™ placements in Greater London are confirmed. TAAT™ remains on the CSE Composite and CSE25™ indices following quarterly rebalancing.

TAAT™ Chief Executive Officer Setti Coscarella commented, “We are thrilled with the year we had in 2021 as we continued to form relationships with wholesalers both domestically and internationally, while establishing a presence at the same high-profile trade shows where major tobacco firms exhibit, and further optimizing our operations to facilitate long-term growth. During the calendar year 2021 TAAT™ also made several notable accomplishments in the capital markets, including our fifth consecutive quarter in the CSE Composite and CSE25™ indices and an upgrade to the OTCQX® Best Market in the United States. On behalf of the TAAT™ team, I express my utmost gratitude to everybody who contributed to our success over the past year as we continue to deliver an opportunity for smokers aged 21+ worldwide to make a nicotine-free choice.”

On December 13, 2021 the Company implemented a Restricted Share Units (“RSUs”) Plan (the “RSU Plan”), under which it has granted 2,000,000 RSUs to its Chief Executive Officer Setti Coscarella, further to an executive employment contract dated July 19, 2020.

On behalf of the Board of Directors of the Company,

https://www.morningstar.com/news/globe-newswi...l-launches
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