Friendable Inc. (FDBL) CEO Robert A. Rositano Jr. Shares Backstory, Path to Fan Pass Live and Lessons Learned
- In an interview with Authority Magazine’s Charlie Katz, Rositano Jr. discussed the early years of the Fan Pass Live artist platform and how he and his brother (and business partner) found their niche with music and entertainment
- The interview includes an in-depth look at Rositano Jr.’s approach and unique business model, as well as what his role as CEO of Friendable and Fan Pass implies
- Rositano Jr. also offered valuable tips and advice for budding entrepreneurs, including the things he wished he knew before he ever became a founder
In a recent interview conducted by Charlie Katz for Authority Magazine, Robert A. Rositano Jr., co-founder, and CEO of mobile technology and marketing company Friendable (OTC: FDBL), added his story to the ongoing “5 Things I Wish Someone Told Me Before I Became A Founder” series (https://nnw.fm/MAQwx). Authority Magazine offers in-depth interviews with those who hold “authority” in industries such as business, pop culture, wellness, tech, and more. Katz is the Executive Creative Director at Bitbean Software Development.
In his role as the CEO, Rositano Jr. described what it is like to be an executive for the Fan Pass Live streaming platform and how it differs from other executives within the company’s infrastructure. During the interview, he summed up his role as one that requires him to “wear many hats, always staying in front of the operations and actionable items that need to happen daily, yet being hands-on enough to ensure they are being executed.”
Rositano Jr. broke down his role into seven different bullet points:
Providing customers, investors, and shareholders the painted picture and projection of the company’s vision
Always seeking out new partners and opportunities
Screening new ideas and concepts within team members that help to spark testing and creativity for the platform
Being in charge of fundraising and capital raising efforts
Driving new initiatives for revenue generation
Reviewing, monitoring, and adjusting the company’s budget and spending continually
Keeping track and monitoring the results
After the two discussed his role as CEO within the company, the true nature of the interview is addressed – the “5 Things I Wish Someone Told Me Before I Started.” Here is a highlight of what Rositano Jr. said in response to the question:
Projections are only projections – don’t begin your business on an idea (or conjectures)
The industry is not going to go as fast as you want it to – it’s a process
Always add a week of lead time to everything – even if your attorney tells you “tomorrow”
Keep testing (start with small audiences) and keep improving until it works
Don’t try to accomplish everything before you launch – you will never get off the ground
Rositano Jr. began the interview by discussing his backstory, underlining how his love of music was only the start of his passion for the music industry. It all began when he was a teenager, and his brother (and business partner) Dean Rositano formed a band in middle school. Rositano Jr. was involved in small productions, performances, and even accompanied the band to venues along the Sunset Strip in Hollywood – all before any of the members reached their 18th birthday. It was this experience that deeply instilled a love for the industry and reaffirmed that he and his brother would always have music or entertainment in their career, “no matter what.”
The Fan Pass CEO also talked about how this passion for music and the industry as a whole which led to the creation of the Fan Pass platform and its focus on increasing artists’ revenue-generating opportunities while giving fans better and more affordable access to the artists they love. “We understood the amount of lost revenue each artist has, simply based on a limited number of fans who can afford or be in a particular city to attend a backstage meet & greet,” he explained.
So the Rositanos approached these artists with the Fan Pass Live invention as some sort of “fly on the wall” for backstage experiences and livestream content that fans could view right from the palm of their hands/mobile device. “The concept was sound, the artists loved it and it was envisioned as a $2.99 monthly subscription (about the cost of a few songs from your favorite artist) this would create an entirely new revenue stream, as Fan Pass would be sharing a portion of the $2.99 with each artist on a recurring monthly basis,” Rositano Jr. said.
Toward the conclusion of the interview, Rositano Jr. was asked about his favorite life lesson quote – “If you don’t quit… you can’t fail.” This quote has held true in many aspects of Robert’s business ventures. His lesson was learned when he was essentially sold short in his sale of “America’s Biggest,” which could have caused the company to fail – but here Friendable stands today, offering the Fan Pass artist streaming platform to help budding musicians and the fans that follow them have a universal stage to interact and showcase talent.
For more information, visit the company’s websites at www.Friendable.com or www.FanPassLive.com.
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