NetworkNewsBreaks – Why SPYR Inc. (SPYR) Is ‘O
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SPYR (OTCQB: SPYR), dba SPYR Technologies, develops and resells products that are compatible with the Apple(R) ecosystem through its Applied MagiX Inc. subsidiary. “In 2020, SPYR acquired Applied MagiX, a registered Apple developer and reseller of Apple ecosystem compatible products with an emphasis on the smart home market, as a wholly owned subsidiary. Applied MagiX operates in the IoT market and, more specifically, the segment related to the development, manufacture and sale of devices and accessories specifically built on Apple’s HomeKit(R) framework. These products work within the Apple HomeKit ecosystem and are exclusive to the Apple market and its consumers,” reads a recent article. The piece indicates that, while working to develop, manufacture and sell its own line of branded products, Applied MagiX will initially be sourcing HomeKit products and accessories from worldwide manufacturers, vetting and selecting best-of-breed products, supporting and selling them directly to consumers. “The company focuses on Apple consumers — a target market with higher disposable income and a demonstrated willingness to pay a premium for quality products. By creating smart hardware and software solutions exclusively for Apple consumers, SPYR addresses a problem faced by that market — having few ‘smart’ devices that integrate with Apple’s HomeKit, despite being the most affluent and loyal consumers of tech products.”
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