Verb is 1/2 way there. They can already stream on
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(Total Views: 443)
Posted On: 12/10/2021 1:25:28 PM
Verb is 1/2 way there. They can already stream on a number of the platforms, it's the unblocking of links would be nice. Historically some social media giants don't want to do it because of two reasons
1. Money
2. Money
Actually
1. They don't want you to leave their platform so you can continue to spend 10 hours a day on it (i.e. Money is the way of Ad revenue)
2. They want to be the ones making money, especially if it's off their backs. Facebook probably cringes how entrepreneurs have been able to piece together a hodgepodge way of selling on Facebook Live. I watch some of them and am thinking, really? The number system (postit notes) to identify who wants what using chat? Really? Oh and you have zero sales data. Facebook has it and you don't have access.
I'm assuming by streaming on someone else's platform it's still consuming Verb resources. Meaning Verb's video player is embedded on their platform but don't know for sure. Otherwise you'd have to build the interactivity on each platform and support it I would think.
The difference between now and when Verb previously tried to do it with Facebook was - What's in it for them. Now it's potential $$$.
What I think some investors don't realize is the amount of revenue that can be gained it absolutely staggering, so sharing a percentage of staggering is a smart thing to do.
If we just look at the per transaction fees...
As one example, paypal became a $200B+ company charging 2.9% per transaction and it was OPTIONAL. Users could just use their credit card instead and paypal would get nothing.
Looking at existing companies already in ecommerce will show out lucrative this is and shoppable video commerce is just getting warmed up in the US. If you look at all the articles, stories, etc you can see interest is growing by leaps and bounds. Verb just tweeted another one called How to Capitalize on Livestreaming's Meteoric Rise.
I still think when Verb is having these partner discussions, one will have FOMO and want exclusivity. Doesn't mean they will get it, but we'll be the second to know.
1. Money
2. Money
Actually
1. They don't want you to leave their platform so you can continue to spend 10 hours a day on it (i.e. Money is the way of Ad revenue)
2. They want to be the ones making money, especially if it's off their backs. Facebook probably cringes how entrepreneurs have been able to piece together a hodgepodge way of selling on Facebook Live. I watch some of them and am thinking, really? The number system (postit notes) to identify who wants what using chat? Really? Oh and you have zero sales data. Facebook has it and you don't have access.
I'm assuming by streaming on someone else's platform it's still consuming Verb resources. Meaning Verb's video player is embedded on their platform but don't know for sure. Otherwise you'd have to build the interactivity on each platform and support it I would think.
The difference between now and when Verb previously tried to do it with Facebook was - What's in it for them. Now it's potential $$$.
What I think some investors don't realize is the amount of revenue that can be gained it absolutely staggering, so sharing a percentage of staggering is a smart thing to do.
If we just look at the per transaction fees...
As one example, paypal became a $200B+ company charging 2.9% per transaction and it was OPTIONAL. Users could just use their credit card instead and paypal would get nothing.
Looking at existing companies already in ecommerce will show out lucrative this is and shoppable video commerce is just getting warmed up in the US. If you look at all the articles, stories, etc you can see interest is growing by leaps and bounds. Verb just tweeted another one called How to Capitalize on Livestreaming's Meteoric Rise.
I still think when Verb is having these partner discussions, one will have FOMO and want exclusivity. Doesn't mean they will get it, but we'll be the second to know.
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