$NGTF New Survey Reveals 79% of Americans Experience Increased Nighttime Cravings With the End of Daylight Saving Time
When Daylight Saving Time Ends, 'Daylight Cravings Time' begins. Shorter daylight hours increase out-of-control nighttime eating for the majority of Americans.
TARRYTOWN, N.Y., Nov. 1, 2021 /PRNewswire/ -- Nightfood Holdings, Inc. (OTCQB: NGTF) : As Americans are once again approaching the end of Daylight Saving Time (DST) on Sunday, November 7, a new national survey reveals widespread anxieties about the impact of fewer daylight hours on our diets and well-being.
A whopping 83% of Americans say that they sometimes or always feel out of control about their nighttime snacking. What's more, 79% of people report that their nighttime cravings for snacks increase when it gets dark earlier in the evening.
The survey, conducted on behalf of sleep-friendly ice cream Nightfood, adds to a growing list of evidence that the end of Daylight Saving Time has profound implications for our eating habits.
Additional key findings of the survey include:
91% of Americans snack between dinner and bedtime.
The most-craved nighttime snacks for Americans are:
67% of people say that they consider sleep quality when selecting a nighttime snack.
Of the 83% of Americans who say they feel out of control about their nighttime snacking, 45% say they sometimes feel this way, while 38% say they ALWAYS feel out of control about snacking at night
"Being aware that these cravings occur below the conscious level can help consumers better manage their impact," said Sean Folkson, Nightfood CEO and Founder. "We've long known that less sunlight exposure leads to a drop in serotonin levels and can negatively impact mood and sleep. It's not surprising that fewer daylight hours could wreak havoc on people's snacking behavior before bed."
https://finance.yahoo.com/news/survey-reveals...00612.html
When Daylight Saving Time Ends, 'Daylight Cravings Time' begins. Shorter daylight hours increase out-of-control nighttime eating for the majority of Americans.
TARRYTOWN, N.Y., Nov. 1, 2021 /PRNewswire/ -- Nightfood Holdings, Inc. (OTCQB: NGTF) : As Americans are once again approaching the end of Daylight Saving Time (DST) on Sunday, November 7, a new national survey reveals widespread anxieties about the impact of fewer daylight hours on our diets and well-being.
A whopping 83% of Americans say that they sometimes or always feel out of control about their nighttime snacking. What's more, 79% of people report that their nighttime cravings for snacks increase when it gets dark earlier in the evening.
The survey, conducted on behalf of sleep-friendly ice cream Nightfood, adds to a growing list of evidence that the end of Daylight Saving Time has profound implications for our eating habits.
Additional key findings of the survey include:
91% of Americans snack between dinner and bedtime.
The most-craved nighttime snacks for Americans are:
67% of people say that they consider sleep quality when selecting a nighttime snack.
Of the 83% of Americans who say they feel out of control about their nighttime snacking, 45% say they sometimes feel this way, while 38% say they ALWAYS feel out of control about snacking at night
"Being aware that these cravings occur below the conscious level can help consumers better manage their impact," said Sean Folkson, Nightfood CEO and Founder. "We've long known that less sunlight exposure leads to a drop in serotonin levels and can negatively impact mood and sleep. It's not surprising that fewer daylight hours could wreak havoc on people's snacking behavior before bed."
https://finance.yahoo.com/news/survey-reveals...00612.html
