UK Research Shows 40% of Parents Prefer Kids’ Fi
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Electric vehicles aren’t just a hobby for car enthusiasts or rich people who have extra cash to burn. EVs are poised to become the dominant form of vehicular transportation over the next couple of decades, and several countries around the world have avowed their commitment to electrify their roads. Even though the percentage of the globe’s cars that are electric is still quite small, more and more people are buying electric cars or considering buying EVs in the future. According to a new study by Peugeot UK, interest in these zero-emission vehicles isn’t limited to the older generations; kids are curious about EVs as well, and they are talking to their parents about it.
Furthermore, the study found that 40% of parents would rather their children’s first vehicle be electric, rather than first learning how to drive on a conventional combustion engine and later transitioning to an EV. A quarter of parents admitted that their kids were already fans of electric cars and regularly pestered them about ditching their gas-powered car for an EV.
On the other hand, one-third of parents believed that it would be harder for their kids to learn how to drive on an EV and they would have a hard time owning one. Generally, EVs are expensive at first, but since they cost a lot less to maintain and “fuel,” EV owners can save money in the long run. The lack of a gearbox and clutch makes learning an EV a lot easier.
However, the Peugeot study found that 28% of participants believed that learning how to drive and owning an electric vehicle would be more difficult compared to a traditional car. After the study, Peugeot invited a group of ten 16-year-olds to a closed circuit to show them how simple learning to drive an EV is.
The teens were taught basic maneuvers such as starting, stopping and parking as well as the core tenets of owning an electric vehicle such as charging the car, switching between different drive modes and learning to conserve miles. Once they had the basics memorized, the kids competed against their parents in an EV challenge to see who could save the most miles driving six laps on a course.
Surprisingly, the teens outshone their parents, saving twice as many miles as the older adults. Julie David, Peugeot UK’s managing director, says the new research shows how many people are seeing the benefits of owning an EV, especially the future generations that will have to live with the consequences of climate change.
If these survey findings reflect the views of the public in different markets, then companies such as Net Element (NASDAQ: NETE) are likely to see increasing levels of receptiveness to EVs as the years go by.
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