NetworkNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX)

NetworkNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX) Subsidiary, BritePool Merger to Provide Next Generation of Privacy Focused Solutions

SRAX (NASDAQ: SRAX) is a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its software-as-a-service (“SaaS”) platform. SRAX recently announced the merger between its subsidiary, Force Protection Video Equipment Corp. (“FPVD”), also known as BIGtoken, and BritePool, an identity resolution and verification service for advertisers and publishers. BritePool provides precise, frequency-controlled identity targeting without third-party cookies, while BIGtoken serves as a data marketplace that encourages users to share information in exchange for incentives. “The combined entity will aim to provide the next evolution of privacy focused solutions, with benefits for consumers and advertisers,” reads a recent article. “SRAX expects the transaction, which is awaiting regulatory approval, to benefit the company’s shareholders.”

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