Excellent! Nike, Nordstroms and others could do
Post# of 32638
(Total Views: 399)
Posted On: 10/07/2021 9:13:06 PM
Excellent!
Nike, Nordstroms and others could do live streaming on Amazon except there is a few problems
- Likely cost a lot
- Your stream gets lost in a sea of stuff on Amazon. I'm not just talking about the live streams they have but the 100's of millions of products they sell
- Amazon is not a neutral party as you think
Enter the Telx model. Verb is already doing this with the backoffice companies. Hey backoffice companies, we don't compete with what you do. We are neutral and will integrate with everyone. IF Verb was to develop backoffice software, then that slams the door shut on what they do and scale.
Verb MarketPlace, VerbTV, etc would be a neutral platform and with more visibility for brands then a Amazon.
The other point I would make is, it would be a lot easy for brands to use VerbTV than to figure it all out themselves. Even if they figured it all out themselves, then they have to get people to go to their website. VerbTV will be a draw of what I think will be millions of viewers. Brands can come to them rather than the other way around.
Nike, Nordstroms and others could do live streaming on Amazon except there is a few problems
- Likely cost a lot
- Your stream gets lost in a sea of stuff on Amazon. I'm not just talking about the live streams they have but the 100's of millions of products they sell
- Amazon is not a neutral party as you think
Enter the Telx model. Verb is already doing this with the backoffice companies. Hey backoffice companies, we don't compete with what you do. We are neutral and will integrate with everyone. IF Verb was to develop backoffice software, then that slams the door shut on what they do and scale.
Verb MarketPlace, VerbTV, etc would be a neutral platform and with more visibility for brands then a Amazon.
The other point I would make is, it would be a lot easy for brands to use VerbTV than to figure it all out themselves. Even if they figured it all out themselves, then they have to get people to go to their website. VerbTV will be a draw of what I think will be millions of viewers. Brands can come to them rather than the other way around.
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