Verb Doing Market Segmentation "Market segment

Verb Doing Market Segmentation

"Market segmentation refers to aggregating prospective buyers into groups with common needs and who respond similarly to a marketing action."

Got a Blog specific for Life Sciences and one for general users, clients, perspective customers

Life Sciences Blog
https://blog.verb.tech/lifesciences

Verb Blog
https://blog.verb.tech/

I like the look and feel of the new Life Sciences Blog. The use of the red category call outs is excellent from a web design perspective.

I believe they also are doing or have planned segmentation on the emails as well.

So why do segmentation?

"Market segmentation allows you to target your content to the right people in the right way, rather than targeting your entire audience with a generic message. This helps you increase the chances of people engaging with your ad or content, resulting in more efficient campaigns and improved return on investment (ROI)"

What Is Market Segmentation?

https://www.lotame.com/what-is-market-segmentation/

Without segmentation the risk is too much information and it just because noise. Great to see the focus on the customer, that may not be apparent to everyone on the surface.