Mimvi LaunchPad has been established to address growing corporate interest in Mimvi's search and discovery technology, spanning the world's mobile apps and content.

The new division provides organizations the resources, expertise and technology to facilitate their mobile visions.

Helping companies migrate their businesses into the mobile world is a meaningful core purpose. According to recent Cisco research, by the end of this year there will be more mobile devices than people on Earth. Moreover, research by Google indicates that if a company's online presence is not optimized for mobile devices, 79% of people will not return.

Mimvi's CEO, Michael Poutre, shared his thoughts on the driving forces behind the Company's latest division: "Enterprise demand for our technology and services has been tremendous. We are entering a time where everyone will be reliant on their smart devices across all walks of life. In 2012, U.S. smartphone penetration reached 44%. Businesses across all verticals recognize the need to address this growing market, and figure out ways to monetize it."

Aside from the strategic need for organizations to serve their consumers through mobile channels, there is another revolution taking place in the form of mobile business apps. Research by Strategy Analytics has revealed there will be more than 200 million workers using mobile business apps in 2013. The mobile business app market, which includes collaboration, productivity and process apps, was worth $25 billion in 2012. This figure is expected to double by 2017.

Poutre went on to comment about the evolving role of mobile technology in the enterprise arena: "Companies are starting to understand the importance of mobile discovery technology in their efforts to extend the reach of their brands, and in turn realize untapped revenue streams. Mimvi is the only company today that offers intuitive, context-based recommendations for mobile apps. We haven't even scratched the surface of this market opportunity."

Poutre continued, "To put the mobile opportunity into context, according to Juniper Research, retailers alone are expected to spend $55 billion per year every year through 2015 on their mobile marketing efforts. As technology and consumer adoption evolves, the market potential is truly exciting."

For more information about Mimvi LaunchPad, please email: LaunchPad@mimvi.com

About Mimvi, Inc.

Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is a pure-play mobile technology company. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and Web Apps.  For more information, please visit: http://www.mimvi.com .

Products or service names mentioned herein are the trademarks of their respective owners.

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