NetworkNewsBreaks – InnerScope Hearing Technolog
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InnerScope Hearing Technologies (OTC: INND), an emerging and disruptive leader in the direct-to-consumer (“DTC”) hearing technology space, recently launched a six-month national “Media Blitz” campaign aimed at an estimated 48 million Americans currently suffering from hearing loss (https://nnw.fm/QEYmi). This move was on the heels of President Biden’s signing of a sweeping executive order in early July, aimed at promoting “greater competition in the American economy,” that directs the U.S. Department of Health and Human Services “to consider issuing proposed rules within 120 days for allowing hearing aids to be sold over the counter” (https://nnw.fm/RDksc). “InnerScope Hearing Technologies is favorably positioned to capture the anticipated increase in consumer demand through direct-to-consumer sales of its Bluetooth-powered self-adjusting rechargeable hearing aids at its dedicated online store,” reads a recent article discussing the company. The piece quotes InnerScope CEO Matthew Moore, saying, “The launch of our Hearing Loss Media Blitz Campaign could not have come at a better time.” Moore spoke of optimal launch of the campaign after the executive order from President Biden and his remarks on making hearing aids more affordable and able to be sold over the counter in pharmacies without any medical evaluation. “InnerScope’s hearing aids work with any smartphone, require no medical evaluation or professional help, and deliver the same personalized hearing quality and satisfaction as hearing aids sold by hearing care professionals.”
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