Yep, definitely a better way to raise capital than

Yep, definitely a better way to raise capital than to do a single large discounted public offering. Verb is in full control over when it sells shares and how many, and can take advantage of sudden jumps in sp.

I wouldn't be surprised if this part of the Wikipedia article has some relevance for Verb: ATMs can be positioned in advance of an upcoming liquidity event or major milestone to take advantage of increased liquidity and a rising stock price.