Or maybe people believing the anti-vaxxer hype ins
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People today are no less gullible then they were in the past. Where the difference lies today is the speed of transmission of information that anti-vaxxers (or any conspiracy theorists) can use to spread their lies and the breadth of information they can drop to reinforce them.
Those at the top of the conspiracy theory food chain gain money and power. Those at the bottom are reinforced in their delusional beliefs by the feeling of having special knowledge and being smarter than the non-believers. That endorphin boosting feeling of importance is so strong that fact and logic are thrown out the window.