$SFLM DD - Updated July 10, 2021 [important aspects in bold]
Now that plans for 2021 stated when acquired in 4Q 2020 can be seen as being implemented and sales figures are consistent / increasing:
- Key Points made in 1st to 7th Videos deleted if included in the new June 2021 version of the Shareholder Presentation - links to videos retained and all interested traders are encouraged to view.
- PRs prior to the start of the new campaign on February 18, 2021 have been deleted.
- For brevity, details of runs in 2019 and 2020 of up to 433% have been deleted - available to view in the contemporaneous record here.
Backstory
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 18 years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna [sold as a going concern for $350K] and Numuni [which will now repay monies advanced to it in a note to $SFLM for $200K].
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 7 x videos to date [see links below].
The CEO has confirmed that there will be no reverse stock split and that the company has a very tight public float.
On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change - approval was expected by mid-April but was completed over 2 weeks early.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
The name and ticker change went through extremely quickly as FINRA requested all filings going right the way back to initial incorporation in 1980 and the company's very professional back office was able to provide it within 30 minutes. [source: 3rd video]
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
SFLMaven has now retained a professional Investor Relations company [source: 3rd video].
SFLMaven has now also retained a brand building Public Relations company [source: PR dated May 11, 2021].
SFLMaven now also sells at 1stDIBS [source: Twitter July 8, 2021]
Future Intent
- Revamp Corporate image.
- Increase exposure in luxury markets as a whole.
- Increase inventory to increase sales volume.
- Increase in revenue of 30% in 2021 over that of 2020.
- Build out own professional on-line retail site - already being worked on [source: 3rd video].
- Start holding investor events as soon as permitted [source: 3rd video].
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
Key Extracts - Company Shareholder Presentation - June 2021 Version
Corporate Overview
- SFLMaven is a premium provider of high-end jewelry through its top rated eBay store.
- Over $130 million in sales since 2003.
- 99.9% Positive Feedback - over 98,000 positive reviews since inception.
- An Elite eBay Store: prestigious "Top Rated Seller" badge with established eBay corporate relationships - known for its "Famous Thursday Night Auctions".
- Robust Financial Profile: $2.7M in sales in Q1 2021 alone.
- Demand Inelastic Industry: given vast demand and efficient nature of "no reserve" auctions, supply is the only constraint - "if you list it, they will come".
- Proprietary Dealer Network: significant competitive advantage from
trusted dealer network that procures pre-owned items from consumers.
- Revenue Growth Drivers: improved capitalization as public company
expected to drive increasingly large weekly auctions.
- Strong Macroeconomic Tailwinds: operates at intersection of the growing jewelry and E-commerce markets, benefitting from recovering economy.
Jewelry Market Opportunity
- Refer to the Company Shareholder Presentation for detail [link below].
E-commerce Market
- Refer to the Company Shareholder Presentation for detail [link below].
SFLMaven brings these two profitable markets together on eBay - the world’s largest auction marketplace.
In 2019, about 65% of gross merchandising value came from repeat sellers.
Unique model incentivizes consumers to transact by making the process quick and easy, unlocking a vast quantity of desirable, high quality, pre-owned luxury goods.
Inspection
- Builds trust in buyer base by thoroughly inspecting the quality and condition of every item and putting every item through a full authentication process.
- This trust drives repeat purchases from buyer base and instills confidence in first-time buyers to purchase pre-owned luxury goods from SFLMaven.
E-commerce Sales
- Items are marketed globally for auction on eBay to a robust database of new and returning customers built over 20 years in business.
- Items are concurrently listed on multiple social media channels and
promoted through additional advertising to drive bidding wars.
Growth Strategy
- SFLMaven primarily operates "no reserve" eBay auctions.
- Given eBay’s vast reach and the efficient nature of online marketplaces, supply will almost always be sold in the vicinity of a fair market price.
- Due to this effect, product supply is the only constraint to growth, as demand is nearly infinite.
- To grow sales, SFLMaven simply needs to expand product sourcing capabilities to obtain more jewelry at fair prices.
- SFL Maven is currently pursuing the following:
-- Expansion of dedicated dealer network.
-- Development of online product sourcing capabilities.
Financials
- Fairly stable revenue base with significant growth potential - able to weather various economic conditions.
- Gross margin profile varies based on competitive bidding dynamics - realized robust 21.7% margin profile in Q1 2021.
- Given auction nature, particularly unique products that trigger bidding wars can reach 75%+ gross margins.
- Initiating audit with goal of filing Form 10, becoming fully reporting company in 2021 & uplisting to OTCQB.
https://api.mziq.com/mzfilemanager/v2/d/48d0d...e?origin=1
Performance / Achievements
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target: increase revenue by 30% [source: 2nd video].
- March 2021 sales up 20% on March 2020 [source: 3rd video].
- Most expensive item sold March 2021: $18,600 [source: 3rd video].
- Most expensive item sold April 2021: $25,499 [source: eBay]
- April 2021 sales were up 30% on that of March 2021 [source: eBay].
- Most expensive item sold in May 2021: $25,599 [source: eBay].
- Most expensive item sold in June 2021: $10,900 [source: eBay]
- 2021 Q2: $3,067,276 - beat 2021 Q1 by $603,234 - 24%. [source: eBay]
- 2021 Q2 also beat 2020 Q4 - when Q4 is always the best Q.
- 2021 Q3: $405,713 already in just 9 days with 3 auctions still to go.
- 2021 so far January 1 to July 9: $5.93M [source: eBay / PRs - see below]
2021 Q1 Filed May 17, 2021 - Key Points Noted
In the 2020 Annual Report - of which only the last 3 months related exclusively to the business that is now $SFLM:
For 12 months ending Dec 31, 2020 - Operating Loss of $2,690,186
In the 2021 Q1 Report - first solely on the current $SFLM business:
For 3 months ending Mar 31, 2021 - Operating Loss reduced to $116,100
In addition the Public Offering has also brought in $102K so far.
Also, there have still been no new notes since Nov 2018.
Overall, $SFLM continues to head in the right direction all the time and - in the CEO's words - "on the cusp of profitability".
With the Q2 over Q1 sales up by $603K+, I expect the company to show significant profitability in 2021 - probably by the Q2 Report.
Key Points - 2021 Q1 Achievements PR dated May 25, 2021
- 2021 Q1 revenue $2.7M - healthy 21.7% gross margin - $(.1M) net.
- Strengthened relationship with eBay corporate through promotional partnership around Mothers' Day holiday - providing preferred placement for SFLMaven products on the eBay homepage.
- Engaged international investor relations specialists MZ Group to lead a comprehensive, strategic investor relations and financial communications program across all key markets.
- Launched revamped corporate and IR website as part of a new commitment to the capital markets, providing up-to-date information for current and prospective investors.
- Selected Heather Krug PR & Marketing as the Company's Public Relations agency, with the goal of driving elevated media attention and consumer interest in SFLMaven's product listings.
- "first reported quarter as a standalone public company, having realized an incredibly strong margin profile - driven by competitive bidding dynamics for our one-of-a-kind products - while standing on the cusp of profitability"
- "We continue to see strong macroeconomic trends supporting the jewelry industry, with many pockets of newfound wealth created through stimulus efforts as well as stock and cryptocurrency capital gains being deployed into high-end jewelry."
- "Our differentiated jewelry sourcing capabilities, when paired with our strong relationship with eBay corporate and select suppliers, presents unique opportunities to further build the SFLMaven brand - including preferred product placements during major sale events on the eBay homepage and exclusive invitations to top-eBay seller events."
- "We launched a first-of-kind advertising campaign in the first quarter of 2021, which drove ‘bidding wars' through increased visibility for our listings and therefore significantly higher gross margins as compared to the prior year.
- "As we refine our campaigns to reduce our expenses, improve advertising efficiency and scale our quantity of listings, we believe we will reach profitability in the near-term."
"As we look ahead, our goal is to complete an audit, file a Form 10, uplist to the OTCQB and emerge as a profitable, fully reporting public company with a pathway to an eventual Nasdaq-listing and other complimentary growth opportunities."
"Given our strong results thus far, I firmly believe that we are on a path to create significant value for our shareholders over the long-term"
CEO Videos
1st Video - PR'ed October 9, 2020:
https://vimeo.com/466211275
2nd Video - PR'ed November 2, 2020:
https://www.youtube.com/watch?v=NP2lBMixGZ8
3rd Video - PR'ed April 9, 2021:
https://vimeo.com/534192493
4th Video - linked released via Twitter May 6, 2021:
https://vimeo.com/546029691
5th Video - link released via Twitter May 12, 2021:
https://www.youtube.com/watch?v=IqBPN1W097o
6th video - link released via Twitter June 7, 2021:
https://vimeo.com/558582193
7th Video - link released via Twitter June 9, 2021:
https://www.youtube.com/watch?v=J6FaPp0p22k
Public Offering
The Public Offering at .0050 to raise $11M to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
$SFLM wants to have capital on hand to acquire small jewelry businesses and any large private collections of jewelry that might be offered for sale [source: 2nd video].
The Public Offering Statement was updated on May 18, 2021 and it was confirmed that money was coming in already.
Share Structure - Updated July 2, 2021
Transfer Agent Verified.
Authorized Shares: 1,500,000,000 [85% reduction from pre- Feb 2020 figure]
Outstanding Shares: 1,340,525,173 [up only 272.5M in 10 months September 2020 > July 2021]
Restricted: 665,504,231 [up 20M September 2020 > May 2021 - no change in last 57 days to July 7]
Unrestricted: 675,020,942 [up only 252.5M in 10 months September 2020 > July 2021]
Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Very low at 675M for a stock in the .0050 > .25 price range.
Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
$SFLM is also OTC Pink Current.
https://www.otcmarkets.com/stock/SFLM/overview
PRs / Updates Since February 18, 2021
Ongoing professional PR campaign with 24 releases already - now due once per month.
News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1814790
News - February 22. Sun Kissed's SFLMaven Celebrates its Resilient 2020 Performance.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1817125
News - March 3. Sun Kissed: SFLMaven Reports Strong and Exciting "Famous Thursday Night Auction" Results, Booking Nearly $200K in Weekly Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1828035
News - March 10. Sun Kissed's SFLMaven Exceeds $220K in Weekly Sales on Strong Thursday Night Auction Results.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1834632
News - March 15. SFLMaven Books $190K In Weekly Sales on Nearly $170K in Sales from Their Thursday Night Auction.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1838206
News - March 24. SFLMaven Logs Record Setting $257K + Weekly Sales on Nearly $230K in "Famous Thursday Night Auction" Event Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1846749
News - March 29. Sun Kissed Industries, Inc. Receives Approval for Name and Symbol Change to "SFLMaven, Inc.", with Symbol "SFLM" Becoming Effective After Market on Monday, March 29th, 2021.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1849861
News - April 1. SFLMaven Announces $240,000 in Weekly Sales Driven by Famous Thursday Night Auction Event.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1853854
News - April 8. "SFLMaven Announces March 2021 Sales Grew 20% to $0.8 Million"
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=297288
News - April 9. First CEO Video of 2021 - "The King of eBay".
https://vimeo.com/534192493
https://otcmarkets.com/stock/SFLM/news/This-W...?id=297400
News - April 14. SFLMaven Announces Strong eBay Auction Sales of $246,000 for Week Ended April 8th.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=298166
News - April 21. SFLMaven Announces Strong eBay Auction Sales of $233,000 for Week Ended April 15th.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1870524
News - April 27. SFLMaven Announces Robust eBay Auction Sales of $207,000 for Week Ended April 23rd.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300073
News - April 29. SFLMaven Corp Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communication Program.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300548
News - May 4. SFLMaven Announces April 2021 Sales Grew 27% Sequentially to $1.1 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301299
News - May 6. SFLMaven Announces Launch of New Corporate Website.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301709
News - May 11. SFLMaven Selects Heather Krug PR & Marketing as its Public Relations Agency.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302337
News - May 13. SFLMaven Announces Promotional Partnership with eBay, Driving Record Mother's Day Week Sales of $278,000.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302839
News - May 25. SFLMaven Reports First Quarter 2021 Financial Results.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=304425
News - June 1. SFLMaven to Present at LD Micro Invitational XI.
https://ldmicrojune2021.mysequire.com.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305423
News - June 3. SFLMaven Announces May 2021 Sales of $0.9 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305857
News - June 8. SFLMaven Announces Multi-Year Record of $318,000 in Weekly Sales
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306365
News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306755
News - July 7. SFLMaven Announces June 2021 Sales Grew 125% to $1.0 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=310541
Update - July 8[: "#SFLMaven is delighted to announce that we are now on @1stDibs ! Please come and browse all the #FineJewelry that we have to offer you!
#1stDibs @SFLMaven #Jewelry #DiamondJewelry #GoldRings #MensWatches #LadiesWatches #TennisBracelets #Necklaces etc."
https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
https://twitter.com/hashtag/FineJewelry?src=hashtag_click
Trading Patterns
Started breakout from .0038 (previous close) to .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from . 0073 > .0091 on just 1.3M in consecutive buys in a few minutes on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from 0076 > .0091 on March 3 - 20%
Ran to from .0084 > .0094 (then new 2021 high) on March 18 on just a few hail 1.5M mary buys in quick succession.
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) to .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0070 > .0087 on April 22 - 24%
Ran from .0072 > .0087 on April 29 - 21%
Ran from .0069 (previous close) > .0084 on May 4 - 22%
Ran from .0067 > .0087 on May 13 - 30%
Ran from .0040 (previous close) > .0054 on June 21 - 35%
For 20 months there have been hold back attempts from manipulator(s) with undercut asks put up daily as a loading wall attempt - walked down whenever the ask is not hit aggressively enough at the open - and retreating when hit or when taken out by the fairly regular 1M > 2M+ "hail mary" buys across multiple asks from those wanting to increase their holding for the long-term.
Those attempting manipulation have also admitted to shorting it. On days when the top traders of $SFLM who already have the majority of shares they want to meet their profit targets when the pps is at the correct market cap are busy elsewhere, the manipulator can account for 60% > 90% of the daily volume.
The manipulators leave themselves open to getting short squeezed - as happened earlier in 2021 on March 24 and March 29 for 129% and 84% runs.
A number of times already in 2021, more traders have been willing to hit the ask above hold back attempts to get surge moves and short squeezes.
I and others from the several top OTC market trader forums are watching $SFLM at all times and those that try walking asks down are likely to get taken out by large buys - as happened with the breakout above .0055 on February 9 and several occasions since - including 3 times for up to $15K each during the week ending July 2 and again last week..
On March 24, 3 x hail mary buys of around 1.5M took out loading walls in the .0089 > .0090, .0095 > .0098 and .0099 > .0100 ranges and a probable short squeeze to .0197 followed. For about 2 hours, there were multiple hold back attempts occurring - at times with buys in the .0165 > .0197 being recorded in Level 2 listings while the first ask shown was up to .0050 less. Many of the buys were top tier trader / institutional level in size - $10K > $50K per transaction - including in the .0165 > .0197 range over several minutes - for a total of 365M - from people who clearly wanted shares for the future uplisting and didn't care about the price difference between sub .01 > .0165 which is irrelevant in the long-term.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important.
As PRs are not currently getting routed via broker platforms "News" alerts, $SFLM long-term continual position traders and new interest in recent weeks looking to load "just-in-time" search manually daily and are likely to be the first to get all the future runs started without warning or comment on the minority interest, amateur forums. The company is now getting better at usually remembering to tweet links to news for those that are following them.
Performance & Outlook
$SFLM [as $SKDI] was the #1 Top Profit Pick & #1 Top Actual Banked Profit Earning Stock of 2020 on my Watch List due to the multiple surges it experienced. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on moves.
$SFLM will remain the #1 Top Profit Pick on my Watch List for my 3,023 followers throughout 2021 and into 2022 for self-evident reasons - it is currently trading well below where its market cap should be for its revenue.
$SFLM is already consistently in one of the Top 3 Actual Banked Profit positions in 2021 due to the extent and frequency of its probable short squeeze runs. It pays to be ready for surges, uplisting to OTCQB and the long-term (if interested).
Continued large profit trading opportunities are anticipated ahead throughout 2021 and into 2022 for those who maintain a large inventory of shares at various price points.
Cancel any left over ask sell orders at close to get the maximum gap up at each open.
Expect .0250 > .2500+ at some point in 2021 as the following catalysts play out:
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven - to date $SFLM PRs have not been routed for alerts on broker platforms.
- Weekly eBay sales revenues visible to all share holders on a continuous basis.
- Monthly updates from the company.
- 2021 Q2 revenue now known to be $603K+ more than 2021 Q1 with an operating profit expected in the Q2 Report.
- Rebranding.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Diversification of luxury goods offered .
- Large investors found by MZ Group from both their client base and investor symposiums.
- Social media influencing and brand building conducted by Heather King PR & Marketing.
- Completion of audit to become "Fully Reporting"
- Uplisting to OTCBQ.
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven - 1stDIBS on-line store: https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en
SFLMaven Sales To July 9, 2021
2021 Total to July 9: $5,937,031 - 6,691 items - average $887 per sale
2021 Q3 Total to July 9: $405,713 - 509 items - $797 per sale.
2021 Q2 Total: $3,067,276 - 3,256 items - average $942 per sale
2021 Q1 Total: $2,464,042 - 2,926 items - average $842 per sale
Broken down as follows:
July 1-9: $405,713 - 509 items - $797 per sale.
June 1-30: $1,088,998 - 1,097 items - average $993 per sale.
May 1-31: $919,149 - 930 items - average $988 per sale
April 1-30 Total: $1,059,129 - 1,229 items - average $862 per sale
March 1-31: $815,986 - 973 items
February 1-28: $822,723 - 960 items
January 1-31: $825,333 - 993 items
2020 Q4 Total: $2,690,246 - 3,078 items - average $874 per sale
Broken down as follows:
December 1-31: $904,788 - 995 items
November 1-30: $735,981 - 940 items
October 1-31: $1,049,477 - 1,143 items
Note 1: My figures - added up from eBay listings by date sale closed - usually come out less than those Tweeted by the company as their "week" may not end on the same day.
Note 2: The majority of the revenue comes in each Thursday when the auction ends.
Note 3: Estate items sold on eBay for 18 years - est June 2003 - revenue is limited only by inventory available each week.
Note 4: 2021 Q2 beat 2021 Q1 by $603,234 - 24%.
Note 5: Net Operating Loss in 2021 Q1 was only $116K. Therefore - with many costs such as property tax or rent, utilities, staff payroll and 2 x PR firms fixed - and with 2021 Q2 beating Q1 by $603K - the company should be going profitable by a significant amount.
Note 6: 2021 Q2 also beat 2020 Q4 - when Q4 is traditionally the best quarter each year due to the holiday - by $377,030 - 1 4%.
Note 7: 2021 Q3 already has sales of $405K+ so - with 3 x auctions still to go - is heading for a $1M+ month yet again.
https://www.ebay.com/sch/i.html?_sofindtype=0...=1&rt=
Now that plans for 2021 stated when acquired in 4Q 2020 can be seen as being implemented and sales figures are consistent / increasing:
- Key Points made in 1st to 7th Videos deleted if included in the new June 2021 version of the Shareholder Presentation - links to videos retained and all interested traders are encouraged to view.
- PRs prior to the start of the new campaign on February 18, 2021 have been deleted.
- For brevity, details of runs in 2019 and 2020 of up to 433% have been deleted - available to view in the contemporaneous record here.
Backstory
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 18 years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna [sold as a going concern for $350K] and Numuni [which will now repay monies advanced to it in a note to $SFLM for $200K].
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 7 x videos to date [see links below].
The CEO has confirmed that there will be no reverse stock split and that the company has a very tight public float.
On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change - approval was expected by mid-April but was completed over 2 weeks early.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
The name and ticker change went through extremely quickly as FINRA requested all filings going right the way back to initial incorporation in 1980 and the company's very professional back office was able to provide it within 30 minutes. [source: 3rd video]
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
SFLMaven has now retained a professional Investor Relations company [source: 3rd video].
SFLMaven has now also retained a brand building Public Relations company [source: PR dated May 11, 2021].
SFLMaven now also sells at 1stDIBS [source: Twitter July 8, 2021]
Future Intent
- Revamp Corporate image.
- Increase exposure in luxury markets as a whole.
- Increase inventory to increase sales volume.
- Increase in revenue of 30% in 2021 over that of 2020.
- Build out own professional on-line retail site - already being worked on [source: 3rd video].
- Start holding investor events as soon as permitted [source: 3rd video].
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
Key Extracts - Company Shareholder Presentation - June 2021 Version
Corporate Overview
- SFLMaven is a premium provider of high-end jewelry through its top rated eBay store.
- Over $130 million in sales since 2003.
- 99.9% Positive Feedback - over 98,000 positive reviews since inception.
- An Elite eBay Store: prestigious "Top Rated Seller" badge with established eBay corporate relationships - known for its "Famous Thursday Night Auctions".
- Robust Financial Profile: $2.7M in sales in Q1 2021 alone.
- Demand Inelastic Industry: given vast demand and efficient nature of "no reserve" auctions, supply is the only constraint - "if you list it, they will come".
- Proprietary Dealer Network: significant competitive advantage from
trusted dealer network that procures pre-owned items from consumers.
- Revenue Growth Drivers: improved capitalization as public company
expected to drive increasingly large weekly auctions.
- Strong Macroeconomic Tailwinds: operates at intersection of the growing jewelry and E-commerce markets, benefitting from recovering economy.
Jewelry Market Opportunity
- Refer to the Company Shareholder Presentation for detail [link below].
E-commerce Market
- Refer to the Company Shareholder Presentation for detail [link below].
SFLMaven brings these two profitable markets together on eBay - the world’s largest auction marketplace.
In 2019, about 65% of gross merchandising value came from repeat sellers.
Unique model incentivizes consumers to transact by making the process quick and easy, unlocking a vast quantity of desirable, high quality, pre-owned luxury goods.
Inspection
- Builds trust in buyer base by thoroughly inspecting the quality and condition of every item and putting every item through a full authentication process.
- This trust drives repeat purchases from buyer base and instills confidence in first-time buyers to purchase pre-owned luxury goods from SFLMaven.
E-commerce Sales
- Items are marketed globally for auction on eBay to a robust database of new and returning customers built over 20 years in business.
- Items are concurrently listed on multiple social media channels and
promoted through additional advertising to drive bidding wars.
Growth Strategy
- SFLMaven primarily operates "no reserve" eBay auctions.
- Given eBay’s vast reach and the efficient nature of online marketplaces, supply will almost always be sold in the vicinity of a fair market price.
- Due to this effect, product supply is the only constraint to growth, as demand is nearly infinite.
- To grow sales, SFLMaven simply needs to expand product sourcing capabilities to obtain more jewelry at fair prices.
- SFL Maven is currently pursuing the following:
-- Expansion of dedicated dealer network.
-- Development of online product sourcing capabilities.
Financials
- Fairly stable revenue base with significant growth potential - able to weather various economic conditions.
- Gross margin profile varies based on competitive bidding dynamics - realized robust 21.7% margin profile in Q1 2021.
- Given auction nature, particularly unique products that trigger bidding wars can reach 75%+ gross margins.
- Initiating audit with goal of filing Form 10, becoming fully reporting company in 2021 & uplisting to OTCQB.
https://api.mziq.com/mzfilemanager/v2/d/48d0d...e?origin=1
Performance / Achievements
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target: increase revenue by 30% [source: 2nd video].
- March 2021 sales up 20% on March 2020 [source: 3rd video].
- Most expensive item sold March 2021: $18,600 [source: 3rd video].
- Most expensive item sold April 2021: $25,499 [source: eBay]
- April 2021 sales were up 30% on that of March 2021 [source: eBay].
- Most expensive item sold in May 2021: $25,599 [source: eBay].
- Most expensive item sold in June 2021: $10,900 [source: eBay]
- 2021 Q2: $3,067,276 - beat 2021 Q1 by $603,234 - 24%. [source: eBay]
- 2021 Q2 also beat 2020 Q4 - when Q4 is always the best Q.
- 2021 Q3: $405,713 already in just 9 days with 3 auctions still to go.
- 2021 so far January 1 to July 9: $5.93M [source: eBay / PRs - see below]
2021 Q1 Filed May 17, 2021 - Key Points Noted
In the 2020 Annual Report - of which only the last 3 months related exclusively to the business that is now $SFLM:
For 12 months ending Dec 31, 2020 - Operating Loss of $2,690,186
In the 2021 Q1 Report - first solely on the current $SFLM business:
For 3 months ending Mar 31, 2021 - Operating Loss reduced to $116,100
In addition the Public Offering has also brought in $102K so far.
Also, there have still been no new notes since Nov 2018.
Overall, $SFLM continues to head in the right direction all the time and - in the CEO's words - "on the cusp of profitability".
With the Q2 over Q1 sales up by $603K+, I expect the company to show significant profitability in 2021 - probably by the Q2 Report.
Key Points - 2021 Q1 Achievements PR dated May 25, 2021
- 2021 Q1 revenue $2.7M - healthy 21.7% gross margin - $(.1M) net.
- Strengthened relationship with eBay corporate through promotional partnership around Mothers' Day holiday - providing preferred placement for SFLMaven products on the eBay homepage.
- Engaged international investor relations specialists MZ Group to lead a comprehensive, strategic investor relations and financial communications program across all key markets.
- Launched revamped corporate and IR website as part of a new commitment to the capital markets, providing up-to-date information for current and prospective investors.
- Selected Heather Krug PR & Marketing as the Company's Public Relations agency, with the goal of driving elevated media attention and consumer interest in SFLMaven's product listings.
- "first reported quarter as a standalone public company, having realized an incredibly strong margin profile - driven by competitive bidding dynamics for our one-of-a-kind products - while standing on the cusp of profitability"
- "We continue to see strong macroeconomic trends supporting the jewelry industry, with many pockets of newfound wealth created through stimulus efforts as well as stock and cryptocurrency capital gains being deployed into high-end jewelry."
- "Our differentiated jewelry sourcing capabilities, when paired with our strong relationship with eBay corporate and select suppliers, presents unique opportunities to further build the SFLMaven brand - including preferred product placements during major sale events on the eBay homepage and exclusive invitations to top-eBay seller events."
- "We launched a first-of-kind advertising campaign in the first quarter of 2021, which drove ‘bidding wars' through increased visibility for our listings and therefore significantly higher gross margins as compared to the prior year.
- "As we refine our campaigns to reduce our expenses, improve advertising efficiency and scale our quantity of listings, we believe we will reach profitability in the near-term."
"As we look ahead, our goal is to complete an audit, file a Form 10, uplist to the OTCQB and emerge as a profitable, fully reporting public company with a pathway to an eventual Nasdaq-listing and other complimentary growth opportunities."
"Given our strong results thus far, I firmly believe that we are on a path to create significant value for our shareholders over the long-term"
CEO Videos
1st Video - PR'ed October 9, 2020:
https://vimeo.com/466211275
2nd Video - PR'ed November 2, 2020:
https://www.youtube.com/watch?v=NP2lBMixGZ8
3rd Video - PR'ed April 9, 2021:
https://vimeo.com/534192493
4th Video - linked released via Twitter May 6, 2021:
https://vimeo.com/546029691
5th Video - link released via Twitter May 12, 2021:
https://www.youtube.com/watch?v=IqBPN1W097o
6th video - link released via Twitter June 7, 2021:
https://vimeo.com/558582193
7th Video - link released via Twitter June 9, 2021:
https://www.youtube.com/watch?v=J6FaPp0p22k
Public Offering
The Public Offering at .0050 to raise $11M to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
$SFLM wants to have capital on hand to acquire small jewelry businesses and any large private collections of jewelry that might be offered for sale [source: 2nd video].
The Public Offering Statement was updated on May 18, 2021 and it was confirmed that money was coming in already.
Share Structure - Updated July 2, 2021
Transfer Agent Verified.
Authorized Shares: 1,500,000,000 [85% reduction from pre- Feb 2020 figure]
Outstanding Shares: 1,340,525,173 [up only 272.5M in 10 months September 2020 > July 2021]
Restricted: 665,504,231 [up 20M September 2020 > May 2021 - no change in last 57 days to July 7]
Unrestricted: 675,020,942 [up only 252.5M in 10 months September 2020 > July 2021]
Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Very low at 675M for a stock in the .0050 > .25 price range.
Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
$SFLM is also OTC Pink Current.
https://www.otcmarkets.com/stock/SFLM/overview
PRs / Updates Since February 18, 2021
Ongoing professional PR campaign with 24 releases already - now due once per month.
News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1814790
News - February 22. Sun Kissed's SFLMaven Celebrates its Resilient 2020 Performance.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1817125
News - March 3. Sun Kissed: SFLMaven Reports Strong and Exciting "Famous Thursday Night Auction" Results, Booking Nearly $200K in Weekly Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1828035
News - March 10. Sun Kissed's SFLMaven Exceeds $220K in Weekly Sales on Strong Thursday Night Auction Results.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1834632
News - March 15. SFLMaven Books $190K In Weekly Sales on Nearly $170K in Sales from Their Thursday Night Auction.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1838206
News - March 24. SFLMaven Logs Record Setting $257K + Weekly Sales on Nearly $230K in "Famous Thursday Night Auction" Event Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1846749
News - March 29. Sun Kissed Industries, Inc. Receives Approval for Name and Symbol Change to "SFLMaven, Inc.", with Symbol "SFLM" Becoming Effective After Market on Monday, March 29th, 2021.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1849861
News - April 1. SFLMaven Announces $240,000 in Weekly Sales Driven by Famous Thursday Night Auction Event.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1853854
News - April 8. "SFLMaven Announces March 2021 Sales Grew 20% to $0.8 Million"
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=297288
News - April 9. First CEO Video of 2021 - "The King of eBay".
https://vimeo.com/534192493
https://otcmarkets.com/stock/SFLM/news/This-W...?id=297400
News - April 14. SFLMaven Announces Strong eBay Auction Sales of $246,000 for Week Ended April 8th.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=298166
News - April 21. SFLMaven Announces Strong eBay Auction Sales of $233,000 for Week Ended April 15th.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1870524
News - April 27. SFLMaven Announces Robust eBay Auction Sales of $207,000 for Week Ended April 23rd.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300073
News - April 29. SFLMaven Corp Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communication Program.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300548
News - May 4. SFLMaven Announces April 2021 Sales Grew 27% Sequentially to $1.1 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301299
News - May 6. SFLMaven Announces Launch of New Corporate Website.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301709
News - May 11. SFLMaven Selects Heather Krug PR & Marketing as its Public Relations Agency.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302337
News - May 13. SFLMaven Announces Promotional Partnership with eBay, Driving Record Mother's Day Week Sales of $278,000.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302839
News - May 25. SFLMaven Reports First Quarter 2021 Financial Results.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=304425
News - June 1. SFLMaven to Present at LD Micro Invitational XI.
https://ldmicrojune2021.mysequire.com.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305423
News - June 3. SFLMaven Announces May 2021 Sales of $0.9 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305857
News - June 8. SFLMaven Announces Multi-Year Record of $318,000 in Weekly Sales
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306365
News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306755
News - July 7. SFLMaven Announces June 2021 Sales Grew 125% to $1.0 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=310541
Update - July 8[: "#SFLMaven is delighted to announce that we are now on @1stDibs ! Please come and browse all the #FineJewelry that we have to offer you!
#1stDibs @SFLMaven #Jewelry #DiamondJewelry #GoldRings #MensWatches #LadiesWatches #TennisBracelets #Necklaces etc."
https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
https://twitter.com/hashtag/FineJewelry?src=hashtag_click
Trading Patterns
Started breakout from .0038 (previous close) to .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from . 0073 > .0091 on just 1.3M in consecutive buys in a few minutes on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from 0076 > .0091 on March 3 - 20%
Ran to from .0084 > .0094 (then new 2021 high) on March 18 on just a few hail 1.5M mary buys in quick succession.
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) to .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0070 > .0087 on April 22 - 24%
Ran from .0072 > .0087 on April 29 - 21%
Ran from .0069 (previous close) > .0084 on May 4 - 22%
Ran from .0067 > .0087 on May 13 - 30%
Ran from .0040 (previous close) > .0054 on June 21 - 35%
For 20 months there have been hold back attempts from manipulator(s) with undercut asks put up daily as a loading wall attempt - walked down whenever the ask is not hit aggressively enough at the open - and retreating when hit or when taken out by the fairly regular 1M > 2M+ "hail mary" buys across multiple asks from those wanting to increase their holding for the long-term.
Those attempting manipulation have also admitted to shorting it. On days when the top traders of $SFLM who already have the majority of shares they want to meet their profit targets when the pps is at the correct market cap are busy elsewhere, the manipulator can account for 60% > 90% of the daily volume.
The manipulators leave themselves open to getting short squeezed - as happened earlier in 2021 on March 24 and March 29 for 129% and 84% runs.
A number of times already in 2021, more traders have been willing to hit the ask above hold back attempts to get surge moves and short squeezes.
I and others from the several top OTC market trader forums are watching $SFLM at all times and those that try walking asks down are likely to get taken out by large buys - as happened with the breakout above .0055 on February 9 and several occasions since - including 3 times for up to $15K each during the week ending July 2 and again last week..
On March 24, 3 x hail mary buys of around 1.5M took out loading walls in the .0089 > .0090, .0095 > .0098 and .0099 > .0100 ranges and a probable short squeeze to .0197 followed. For about 2 hours, there were multiple hold back attempts occurring - at times with buys in the .0165 > .0197 being recorded in Level 2 listings while the first ask shown was up to .0050 less. Many of the buys were top tier trader / institutional level in size - $10K > $50K per transaction - including in the .0165 > .0197 range over several minutes - for a total of 365M - from people who clearly wanted shares for the future uplisting and didn't care about the price difference between sub .01 > .0165 which is irrelevant in the long-term.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important.
As PRs are not currently getting routed via broker platforms "News" alerts, $SFLM long-term continual position traders and new interest in recent weeks looking to load "just-in-time" search manually daily and are likely to be the first to get all the future runs started without warning or comment on the minority interest, amateur forums. The company is now getting better at usually remembering to tweet links to news for those that are following them.
Performance & Outlook
$SFLM [as $SKDI] was the #1 Top Profit Pick & #1 Top Actual Banked Profit Earning Stock of 2020 on my Watch List due to the multiple surges it experienced. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on moves.
$SFLM will remain the #1 Top Profit Pick on my Watch List for my 3,023 followers throughout 2021 and into 2022 for self-evident reasons - it is currently trading well below where its market cap should be for its revenue.
$SFLM is already consistently in one of the Top 3 Actual Banked Profit positions in 2021 due to the extent and frequency of its probable short squeeze runs. It pays to be ready for surges, uplisting to OTCQB and the long-term (if interested).
Continued large profit trading opportunities are anticipated ahead throughout 2021 and into 2022 for those who maintain a large inventory of shares at various price points.
Cancel any left over ask sell orders at close to get the maximum gap up at each open.
Expect .0250 > .2500+ at some point in 2021 as the following catalysts play out:
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven - to date $SFLM PRs have not been routed for alerts on broker platforms.
- Weekly eBay sales revenues visible to all share holders on a continuous basis.
- Monthly updates from the company.
- 2021 Q2 revenue now known to be $603K+ more than 2021 Q1 with an operating profit expected in the Q2 Report.
- Rebranding.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Diversification of luxury goods offered .
- Large investors found by MZ Group from both their client base and investor symposiums.
- Social media influencing and brand building conducted by Heather King PR & Marketing.
- Completion of audit to become "Fully Reporting"
- Uplisting to OTCBQ.
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven - 1stDIBS on-line store: https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en
SFLMaven Sales To July 9, 2021
2021 Total to July 9: $5,937,031 - 6,691 items - average $887 per sale
2021 Q3 Total to July 9: $405,713 - 509 items - $797 per sale.
2021 Q2 Total: $3,067,276 - 3,256 items - average $942 per sale
2021 Q1 Total: $2,464,042 - 2,926 items - average $842 per sale
Broken down as follows:
July 1-9: $405,713 - 509 items - $797 per sale.
June 1-30: $1,088,998 - 1,097 items - average $993 per sale.
May 1-31: $919,149 - 930 items - average $988 per sale
April 1-30 Total: $1,059,129 - 1,229 items - average $862 per sale
March 1-31: $815,986 - 973 items
February 1-28: $822,723 - 960 items
January 1-31: $825,333 - 993 items
2020 Q4 Total: $2,690,246 - 3,078 items - average $874 per sale
Broken down as follows:
December 1-31: $904,788 - 995 items
November 1-30: $735,981 - 940 items
October 1-31: $1,049,477 - 1,143 items
Note 1: My figures - added up from eBay listings by date sale closed - usually come out less than those Tweeted by the company as their "week" may not end on the same day.
Note 2: The majority of the revenue comes in each Thursday when the auction ends.
Note 3: Estate items sold on eBay for 18 years - est June 2003 - revenue is limited only by inventory available each week.
Note 4: 2021 Q2 beat 2021 Q1 by $603,234 - 24%.
Note 5: Net Operating Loss in 2021 Q1 was only $116K. Therefore - with many costs such as property tax or rent, utilities, staff payroll and 2 x PR firms fixed - and with 2021 Q2 beating Q1 by $603K - the company should be going profitable by a significant amount.
Note 6: 2021 Q2 also beat 2020 Q4 - when Q4 is traditionally the best quarter each year due to the holiday - by $377,030 - 1 4%.
Note 7: 2021 Q3 already has sales of $405K+ so - with 3 x auctions still to go - is heading for a $1M+ month yet again.
https://www.ebay.com/sch/i.html?_sofindtype=0...=1&rt=
SFLMaven, Inc. (SFLM) Stock Research Links
"Per Ardua Ad Astra" - "Through Adversity To The Stars"
A very apposite motto for those who trade successfully in the OTC market..
All posts are my opinion - trade at your own risk.
A very apposite motto for those who trade successfully in the OTC market..
All posts are my opinion - trade at your own risk.
