History Lessons can serve as important DD PW BI
Post# of 7805
BIEL is 21 years old (quiz clue) but the Key Events that have brought BIEL to Partnerships with KT Tape and DJO Global happened in the last 7 years.
* Updated design of the ActiPatch 2014, the old style left the electronics exposed to damage, funky on/off mechanism
* FDA Reclassification to Class 2 2015, this was a critical achievement, without Class 2 BIEL would never have seen an FDA OTC Clearance and would still be Prescription Only
* First FDA OTC Clearance, two indications 2017, BIEL proved to the FDA that ActiPatch was Safe and Effective for Over the Counter use, 4 years later BIEL still has the only FDA OTC Cleared PEMF/PSWT Product
* NHS Drug Tariff Listing 2018, while BIEL has not yet been able to directly monetize this event the notoriety of an NHS Listing placed BIEL on the radar of many companies
* RecoveryRx FDA Post-op Pain Clearance 2019, this Clearance made RecoverRx available to the millions of surgery patients, becoming more important each year as Opioid Pain Killers get more restricted
* Change of Business Plan from Retail Sales to OEM Supplier 2020, realizing that BIEL did not have the resources to market ActiPatch to 300 million Americans new management focused on OEM for US marketing, Partnering with large companies who have name recognition and resources
* FDA OTC Full Body Musculoskeletal Pain Clearance 2020, the Jewel in BIEL's Crown, the Clearance that made ActiPatch a hot commodity to large companies like KT Tape, DJO Global and SAI Brands (quiz clue)
Things never seem to happen fast enough in the business world and there are always unexpected setbacks. BIEL had an epic setback with the Covid Pandemic but they weathered the storm and are in a excellent position to monetize all of their achievements.