Happy 4th all.
Red, replying to your post on July 2nd in
Happy 4th all.
Red, replying to your post on July 2nd in potential things coming.
I could see consumer products companies using the interactive video and analytics to follow up on seasonal displays in Supermarkets and other stores.
Let's say I am a Kroger District manager or Store manager. I get a video from my sales contact...let's say Pepsi since it is my favorite drink....showing the latest holiday TV adds and ends with a store footprint where I can click on areas in my store for possible display locations. If data from that interaction can be sent back to the sales representative to follow up...sounds like a win-win.
Another example: ATT spends a ton of money on TV ads. They could easily create a short video that could be placed in social media or sent to existing customers advertising products and services with clickable links. Something like....Here is the latest spam protection, new phones, tablets, and accessories.
In both examples, if companies start using the Verb interactive videos for sales and marketing, that is a foot in the door to other Verb products.
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