$GSMG Glory Star Enters into Strategic Cooperation
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Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) ("Glory Star" or the "Company"





By cooperating with Haier, the Company will introduce a fully integrated online suite of smart home life products and services on its CHEERS e-Mall marketplace. Through the new Shop, for example, Haier will provide users with a broad range of "Home Life Service" products, such as its high-quality home appliance products, maintenance parts and products from its value chain partners. Moreover, users will be able to access Haier's services for the entire "Home Life Service" lifecycle through the new Channel, including traditional home appliance installation, after-sales services, and maintenance services, as well as other new services, such as home renovation, home appliance cleaning and maintenance, wall painting, sanitization and disinfection.
As part of the Agreement, the Company will also advance Haier's last mile customer services. To accomplish this, the Company's CHEERS e-Mall marketplace will help Haier to open online regional stores and distribute its online orders to the nearest offline Haier store. By working with the Company, Haier will be able to better leverage its expansive network of offline stores in 2,840 districts in China to provide timely delivery and installation services to its customers across the country, further improving its customer experiences in turn.
https://finance.yahoo.com/news/glory-star-ent...00061.html

