While I would agree that we are overdue for a PR..
Post# of 7807
Timing is a critical component of a successful PR.
Marketing experts advise avoiding a Monday or Friday PR. Fridays people are focusing on the coming weekend and Mondays people are recovering from that weekend.
They also advise avoiding the time around 3 day weekends & national holidays, July 4th is both this year, people have too much going on to think about Press Releases.
IMO, BIEL does have significant news.
I'm trusting the team that consummated deals with DJO Global, KT Tape and SAI Brands to release that significant news when it will give BIEL the largest benefit.