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News of the joint venture has spread quickly amongst First Nations communities. There are currently over 150 indigenous cannabis dispensaries across Canada that are open to the public and the company has received requests from coast to coast to supply its high quality wellness products to many of these stores. The demand for the products is high for two main reasons. Firstly, cannabis wellness products have been used as traditional medicine in these communities for hundreds of years; secondly, quality control is important in the wellness products market and the Econic/Burnin Grass joint venture provides those assurances.
When asked to comment on the news, Wade Eno , CEO of Econic stated, "We are excited about this new arrangement to sell and distribute our quality products through First Nations communities right across Canada . The response has been very encouraging and this joint venture agreement provides the guaranteed market for all the products we can produce without us having to create a new product marketing vehicle. At the same time we maintain the flexibility to open our own direct sales dispensaries in select locations."
John Morgan , President of ZA Group, stated, "The North American cannabis and hemp products industry has experienced many ups and downs over the past several years with the adoption of legalized sales. I believe that the Econics model of developing and implementing quality control practises in all aspects of the production side and then forming strategic joint ventures to target specific market sectors will be the winning recipe for success today and in the future."
https://www.barchart.com/story/news/1885237/e...s-boutique