It's a wow on several levels.
What grabbed me was the recognition of the urban market by a primo investment bank and the 65 million homes statement. Punch is there or darn close. It's also interesting that the BSC site, um, needs help. The Punch site has got it together: alive, inviting, newsy ... a lot of thought went into it, IMO, to drive viewers to content. I could go on, but you get the gist. Punch is building a monster transmedia platform.