Rocky Mountain High Brands Makes Strategic Investment in Private Branded and NBE Consumer Products Sector
PLANO, Texas, June 16, 2021 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (OTCPK: RMHB), today announced that it has entered into a trademark license agreement with AGS Labs, Inc. to produce certain AGS Great Choice products. Great Choice (R) is a trademarked name owned by AGS.
The products include the Great Choice Pediatric Electrolyte Solution, Great Choice Medicated Chest Rub, and Great Choice Infant Rub. These products are National Brand Equivalent (NBE) products and compare with national brands, such as Pedialyte beverages. The NBE market is a rapidly growing market, and the Company is exploring adding additional NBE product and business lines. The Agreement also grants to the Company a binding option to purchase the above mentioned Great Choice national brand equivalents and the "Great Choice" trademark.
Great Choice(R) is a control brand that augments AGS Labs' customer base, which creates trust and credibility, leading to brand loyalty - all of which gave the Company a competitive edge in the market and a bigger bottom line. For consumers, Great Choice products offer the highest quality product and significant savings to advertised brands. Brands are one of the most important and valuable assets that a company owns. Successful branding can help the company attract and retain a customer base, which can lead to brand loyalty while giving it an advantage on the competition.
The Agreement continues the Company's emphasis on growing the production capacity of its wholly owned subsidiary, Rocky Mountain Production, Inc., by strategically investing in select assets with the highest potential future value to increase earnings potential while maintaining flexibility to further adjust priorities as the market evolves.
About AGS Labs, Inc.
AGS Labs develops and distributes Over The Counter (OTC) National Brand Equivalent (NBE) products focused on cough and cold, electrolytes, gastrointestinal, vitamins, analgesics in both liquid and powder form under their Great Choice trademark. The company was founded in 1988 as a provider of liquids, lotions, powders, and gels.
PLANO, Texas, June 16, 2021 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (OTCPK: RMHB), today announced that it has entered into a trademark license agreement with AGS Labs, Inc. to produce certain AGS Great Choice products. Great Choice (R) is a trademarked name owned by AGS.
The products include the Great Choice Pediatric Electrolyte Solution, Great Choice Medicated Chest Rub, and Great Choice Infant Rub. These products are National Brand Equivalent (NBE) products and compare with national brands, such as Pedialyte beverages. The NBE market is a rapidly growing market, and the Company is exploring adding additional NBE product and business lines. The Agreement also grants to the Company a binding option to purchase the above mentioned Great Choice national brand equivalents and the "Great Choice" trademark.
Great Choice(R) is a control brand that augments AGS Labs' customer base, which creates trust and credibility, leading to brand loyalty - all of which gave the Company a competitive edge in the market and a bigger bottom line. For consumers, Great Choice products offer the highest quality product and significant savings to advertised brands. Brands are one of the most important and valuable assets that a company owns. Successful branding can help the company attract and retain a customer base, which can lead to brand loyalty while giving it an advantage on the competition.
The Agreement continues the Company's emphasis on growing the production capacity of its wholly owned subsidiary, Rocky Mountain Production, Inc., by strategically investing in select assets with the highest potential future value to increase earnings potential while maintaining flexibility to further adjust priorities as the market evolves.
About AGS Labs, Inc.
AGS Labs develops and distributes Over The Counter (OTC) National Brand Equivalent (NBE) products focused on cough and cold, electrolytes, gastrointestinal, vitamins, analgesics in both liquid and powder form under their Great Choice trademark. The company was founded in 1988 as a provider of liquids, lotions, powders, and gels.
9
1
