Alibaba and Amazon are not a good fit for the customers of Verb and one of the reasons why QVC, HSN, Shop.com and others do well. One reason why Verb's direct sales customers do well with Verb, but not so much when they try to sell on Amazon
When I look at Amazon over the last two weeks it looks like they had about 100 live streams. That is not a lot for a company the size of Amazon. Only 3 going on at the same time. That is not a lot for a company the size of Amazon.
There are a few reason why it may be difficult for Amazon while that other tiny company I mentioned has just as many. Plain and simple, Amazon is too large and complicated. Any small to midsize company would get lost in the Live Stream shuffle. I was clicking around and saw one on Reebok. It was reebok selling clothes. I wonder what that cost them to do a live stream? Oh and to buy something you had to click the item outside of the video. What's up with that? Oh and when you do, a new page opens in a new tap with the regular product page. What's up with that? place.
Amazon can also be expense for retailers
"Remember, Amazon takes a cut of every item sold. This ranges from as low as 6 percent (personal computers) to as high as 45 percent (Amazon device accessories), although referral fees for media products are 15 percent of the total sales price of a product, rather than the item price alone."
Here, check some out...
Oh, what more thing even the experts on shutter island don't know
Who can use Amazon Live
You can create your own Amazon livestream for free by downloading the Amazon Live Creator app, or collaborate with us for an Amazon-produced livestream.
The Amazon Live Creator app is available in the US to vendors who have a Store and professional sellers enrolled in Amazon Brand Registry.
Sounds great, eh?
One more little catch...
Amazon-produced livestreams typically require a minimum spend of $35,000
That is more than some small business make in a year