$SFLM DD - Updated June 5, 2021 [important aspects in bold]
Now that plans for 2021 stated when acquired in 4Q 2020 can be seen as being implemented and sales figures are consistent / increasing:
- Key Points from 1st and 2nd Videos section deleted - actions have either been completed or are included in other sections - links to videos retained and all interested traders are encouraged to view.
- PRs prior to the start of the new campaign on February 18, 2021 have been deleted.
- For brevity, details of runs in 2019 and 2020 of up to 433% have been deleted - available to view in the contemporaneous record here.
SFLMaven - Business
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 18 years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna [sold as a going concern for $350K] and Numuni [which will now repay monies advanced to it in a note to $SFLM for $200K].
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 5 x videos to date [see links below].
The CEO has confirmed that there will be no reverse stock split and that the company has a very tight public float.
On February 18, 2021, the company stated via PR that it had applied for a name change of the current ticker $SKDI to "SFLMaven" and a ticker change - approval was expected by mid-April but was completed over 2 weeks early.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
The name and ticker change went through extremely quickly as FINRA requested all filings going right the way back to initial incorporation in 1980 and the company's very professional back office was able to provide it within 30 minutes ! [source: 3rd video]
Re-branding + adding their own branded sales site - in addition to the highly successful eBay store with its "Famous Thursday Night Auction" - also planned.
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
The "Famous Thursday Night Auction" attracts a large repeat business clientele - many of whom watch for entertainment - and also concentrates customers outbidding each other in the same time band every week [source: 3rd video].
SFLMaven has concentrated on jewelry ever since gold prices started to rise in 2005 as it is easier and cheaper to ship with no damage risk compared to china and framed art [source: 3rd video].
SFLMaven has now retained a professional Investor Relations company [source: 3rd video].
SFLMaven has now also retained a brand building Public Relations company [source: PR dated May 11, 2021].
SFLMaven - Business Description Extracts [source: 2020 Annual Report]
"SFLMaven, Inc. is one of the world’s largest online marketplaces for authenticated, luxury goods."
"The Company is revolutionizing luxury resale by providing an end-to-end service that unlocks supply from luxury good sellers and creates a trusted, curated online marketplace for buyers globally."
"Over the past seventeen years, the Company has cultivated a loyal and engaged seller and buyer base through continuous investment in our logistics infrastructure and relationship development."
"We aggregate and curate unique, pre-owned luxury supply across multiple categories, including women’s, men’s and children’s jewelry and watches."
"We have built a vibrant online marketplace that is hosted on eBay. We believe our platform expands the overall luxury market, promotes the recirculation of luxury goods and contributes to a more sustainable world."
Future Intent
- Revamp Corporate image.
- Increase exposure in luxury markets as a whole.
- Increase inventory to increase sales volume.
- Increase in revenue of 30% in 2021 over that of 2020.
- Build out own professional on-line retail site - already being worked on [source: 3rd video].
- Start holding investor events again as soon as permitted [source: 3rd video].
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
Performance / Achievements
- $127M total sales to end-2019 - almost 180,000 items [source: 1st video].
- 2019 top line revenue: $11M [source: 1st video].
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target: increase revenue by 30% [source: 2nd video].
- eBay store positive Feedback: almost 100,000 [source: 3rd video].
- eBay store is "Top Rated Seller" ever since eligible soon after inception 18 years ago [source: 3rd video].
- eBay store listing impressions (clicks to open individual item listing) in March 2021: 15 Million [source: 3rd video].
- eBay store page views in March 2021 (50 items per page): 23,542 [source: 3rd video].
- March 2021 sales up 20% on March 2020 [source: 3rd video].
- Most expensive item sold March 2021: $18,600 [source: 3rd video].
- Most expensive item sold April 2021: $25,499 [source: eBay]
- April 2021 sales were up 30% on that of March 2021 [source: eBay].
- Most expensive item sold in May 2021: $25,599 [source: eBay].
- 2021 so far January 1 to June 4: $4.74M [source eBay / PRs - see below].
- 2021 Q2 sales already within $185K of 2021 Q1 with 3 x auctions remaining - so likely to be greater by $200K > $500K+.
2021 Q1 filed May 17, 2021 - Key Points Noted
In the 2020 Annual Report - of which only the last 3 months related exclusively to the business that is now $SFLM - the first 9 months included operating losses attributable to the former $SKDI business model (Hakuna + Numuni):
For 12 months ending Dec 31, 2020 - Operating Loss of $2,690,186
In the 2021 Q1 Report - first solely on the current $SFLM business:
For 3 months ending Mar 31, 2021 - Operating Loss reduced to $116,100
We already know that 2021 Q2 is up on 2021 Q1 .
In addition the Public Offering has also brought in $102K so far.
Also, there have still been no new notes since Nov 2018.
Overall, $SFLM continues to head in the right direction all the time.
Key Points - 2021 Q1 Achievements PR dated May 25, 2021
- 2021 Q1 revenue $2.7M - healthy 21.7% gross margin - $(.1M) net.
- Strengthened relationship with eBay corporate through promotional partnership around Mothers' Day holiday - providing preferred placement for SFLMaven products on the eBay homepage.
- Engaged international investor relations specialists MZ Group to lead a comprehensive, strategic investor relations and financial communications program across all key markets.
- Launched revamped corporate and IR website as part of a new commitment to the capital markets, providing up-to-date information for current and prospective investors.
- Selected Heather Krug PR & Marketing as the Company's Public Relations agency, with the goal of driving elevated media attention and consumer interest in SFLMaven's product listings.
- "first reported quarter as a standalone public company, having realized an incredibly strong margin profile - driven by competitive bidding dynamics for our one-of-a-kind products - while standing on the cusp of profitability"
- "We continue to see strong macroeconomic trends supporting the jewelry industry, with many pockets of newfound wealth created through stimulus efforts as well as stock and cryptocurrency capital gains being deployed into high-end jewelry."
- "Our differentiated jewelry sourcing capabilities, when paired with our strong relationship with eBay corporate and select suppliers, presents unique opportunities to further build the SFLMaven brand - including preferred product placements during major sale events on the eBay homepage and exclusive invitations to top-eBay seller events."
- "We launched a first-of-kind advertising campaign in the first quarter of 2021, which drove ‘bidding wars' through increased visibility for our listings and therefore significantly higher gross margins as compared to the prior year.
- As we refine our campaigns to reduce our expenses, improve advertising efficiency and scale our quantity of listings, we believe we will reach profitability in the near-term."
"As we look ahead, our goal is to complete an audit, file a Form 10, uplist to the OTCQB and emerge as a profitable, fully reporting public company with a pathway to an eventual Nasdaq-listing and other complimentary growth opportunities."
"Given our strong results thus far, I firmly believe that we are on a path to create significant value for our shareholders over the long-term"
CEO Videos
1st Video - PR'ed October 9, 2020:
https://vimeo.com/466211275
2nd Video - PR'ed November 2, 2020:
https://www.youtube.com/watch?v=NP2lBMixGZ8
3rd Video - PR'ed April 9, 2021:
https://vimeo.com/534192493
4th Video - linked released via Twitter May 6, 2021:
https://vimeo.com/546029691
5th Video - link released via Twitter May 12, 2021:
https://www.youtube.com/watch?v=IqBPN1W097o
Business Article on CEO Joseph Ladin: "King of eBay"
http://mizhollywood.com/joseph-ladin-king-of-...n-jewelry/
Company Website Update - Investor Presentation April 16, 2021
https://www.sflmavencorp.com/company-presentation/
Public Offering
The Public Offering at .0050 to raise $11M to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
$SFLM wants to have capital on hand to acquire small jewelry businesses and any large private collections of jewelry that might be offered for sale [source: 2nd video].
The Public Offering Statement was updated on May 18, 2021 and it was confirmed that money was coming in already.
Share Structure - Updated May 6, 2021
Transfer Agent Verified.
Authorized Shares: 1,500,000,000 [85% reduction from pre- Feb 2020 figure]
Outstanding Shares: 1,305,525,173 [up only 237.5M in 8 months since September 2020]
Restricted: 665,504,231 [up 20M]
Unrestricted: 640,020,942 [up only 217.5M in 8 months since September 2020]
Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Very low at 640M for a stock in the .01 > .25 price range.
Note 2: The 237.5M increase in the Unrestricted Outstanding Shares count in 8 months is not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 170+ trading days has been traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
$SFLM is also OTC Pink Current.
https://www.otcmarkets.com/stock/SFLM/overview
PRs / Updates Since February 18, 2021
Ongoing professional PR campaign with 21 releases already.
News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1814790
News - February 22. Sun Kissed's SFLMaven Celebrates its Resilient 2020 Performance.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1817125
News - March 3. Sun Kissed: SFLMaven Reports Strong and Exciting "Famous Thursday Night Auction" Results, Booking Nearly $200K in Weekly Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1828035
News - March 10. Sun Kissed's SFLMaven Exceeds $220K in Weekly Sales on Strong Thursday Night Auction Results.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1834632
News - March 15. SFLMaven Books $190K In Weekly Sales on Nearly $170K in Sales from Their Thursday Night Auction.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1838206
News - March 24. SFLMaven Logs Record Setting $257K+ Weekly Sales on Nearly $230K in "Famous Thursday Night Auction" Event Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1846749
News - March 29. Sun Kissed Industries, Inc. Receives Approval for Name and Symbol Change to "SFLMaven, Inc.", with Symbol "SFLM" Becoming Effective After Market on Monday, March 29th, 2021.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1849861
News - April 1. SFLMaven Announces $240,000 in Weekly Sales Driven by Famous Thursday Night Auction Event.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1853854
News - April 8. "SFLMaven Announces March 2021 Sales Grew 20% to $0.8 Million"
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=297288
News - April 9. First CEO Video of 2021 - "The King of eBay".
https://vimeo.com/534192493
https://otcmarkets.com/stock/SFLM/news/This-W...?id=297400
News - April 14. SFLMaven Announces Strong eBay Auction Sales of $246,000 for Week Ended April 8th.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=298166
News - April 21. SFLMaven Announces Strong eBay Auction Sales of $233,000 for Week Ended April 15th.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1870524
News - April 27. SFLMaven Announces Robust eBay Auction Sales of $207,000 for Week Ended April 23rd.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300073
News - April 29. SFLMaven Corp Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communication Program.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300548
News - May 4. SFLMaven Announces April 2021 Sales Grew 27% Sequentially to $1.1 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301299
News - May 6. SFLMaven Announces Launch of New Corporate Website.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301709
News - May 11. SFLMaven Selects Heather Krug PR & Marketing as its Public Relations Agency.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302337
News - May 13. SFLMaven Announces Promotional Partnership with eBay, Driving Record Mother's Day Week Sales of $278,000.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302839
News - May 25. SFLMaven Reports First Quarter 2021 Financial Results.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=304425
News - June 1. SFLMaven to Present at LD Micro Invitational XI.
https://ldmicrojune2021.mysequire.com.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305423
News - June 3. SFLMaven Announces May 2021 Sales of $0.9 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305857
Update - June 4 [after close]: "HUGE WEEK! On our famous #SFLMaven Thursday night #auction, we sold $308k last night and $316k for the week! We have another great sale that started last night, so please check out our new fresh #merchandise on our
@ebay #storefront #sales"
https://twitter.com/SFLMaven/status/1400906839588577286
Trading Patterns
Started breakout from .0038 (previous close) to .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from . 0073 > .0091 on just 1.3M in consecutive buys in a few minutes on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from 0076 > .0091 on March 3 - 20%
Ran to from .0084 > .0094 (then new 2021 high) on March 18 on just a few hail 1.5M mary buys in quick succession.
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) to .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0070 > .0087 on April 22 - 24%
Ran from .0072 > .0087 on April 29 - 21%
Ran from .0069 (previous close) > .0084 on May 4 - 22%
Ran from .0067 > .0087 on May 13 - 30%
For 19 months there have been hold back attempts from manipulator(s) with undercut asks put up daily as a loading wall attempt - walked down whenever the ask is not hit aggressively enough at the open - and retreating when hit or when taken out by the regular 1M+ "hail mary" buys across multiple asks.
Those attempting manipulation have also admitted to shorting it. Those scammers are typically accounting for 60% > 90% of the daily volume on days when the top traders of $SFLM are busy elsewhere. The scammers leave themselves open to getting short squeezed - as happened earlier in 2021 without notice on March 24 and March 29 for 129% and 84% runs.
OTC market top traders are now on $SFLM for the whole 2021 and will be recording manipulation activity for a potential SEC report.
$SFLM is covered in detail daily on the main board here for it which gets around 225 views per significant, authoritative post. In addition, its is covered daily in 7 of the "by invitation" top OTC market forums.
A number of times already in 2021, more traders have been willing to hit the ask above hold back attempts to get surge moves and short squeezes and also outbid the top bidding MM repeatedly to see if he moves up. You can spot when a MM does this by algorithm - faster than an individual could up their bid.
I and others are watching $SFLM at all times and those that try walking asks down are likely to get taken out by large buys - as happened with the breakout above .0055 on February 9 and several occasions since - most recently on May 14.
On March 24, 3 x hail mary buys of around 1.5M took out loading walls in the .0089 > .0090, .0095 > .0098 and .0099 > .0100 ranges and a probable short squeeze to .0197 followed. For about 2 hours, there were multiple hold back attempts occurring - at times with buys in the .0165 > .0197 being recorded in Level 2 listings while the first ask shown was up to .0050 less. Many of the buys were top tier trader / institutional level in size - $10K > $50K per transaction - including in the .0165 > .0197 range over several minutes - for a total of 365M.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important.
As PRs are not currently getting routed via broker platforms "News" alerts, $SFLM long-term continual position traders search manually daily and are likely to be the first to get all the future runs started without warning.
Performance & Outlook
$SFLM [as $SKDI] was the #1 Top Profit Pick & #1 Top Actual Banked Profit Earning Stock of 2020 on my Watch List.
SFLMaven is already exceeding it's target of 30% revenue growth in 2021 compared to 2020.
April 2021 revenue was 30% greater than March 2021 - which in turn was 20% greater than March 2020.
$SFLM will remain the #1 Top Profit Pick on my Watch List for my 2,538 followers throughout 2021 and into 2022 for self-evident reasons.
$SFLM is already consistently in one of the Top 3 Actual Banked Profit positions in 2021 due to the extent and frequency of its probable short squeeze runs - it pays to be ready.
Continued large profit trading opportunities are anticipated ahead throughout 2021 for those who maintain a large inventory of shares at various price points and - in addition to trading on significant surges - I will be keeping "converted to free" shares for the foreseeable future for growth over time.
Cancel any left over ask sell orders at close to get the maximum gap up at each open.
Expect .0250 > .2500+ at some point in 2021 as the following catalysts play out:
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven - to date $SFLM PRs have not been routed for alerts on broker platforms.
- Weekly eBay sales revenues visible to all share holders on a continuous basis.
- Monthly updates from the company.
- 2021 Q2 revenue likely to be around $500K more than 2021 Q1 with an operating profit.
- Rebranding.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Diversification of luxury goods offered.
- Large investors found by MZ Group.
- Social media influencing and brand building conducted by Heather King PR & Marketing.
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en
SFLMaven Sales To June 4, 2021
2021 Total to June 4: $4,741,842 - 5,361 items - average $885 per sale
2021 Q2 Total to June 4: $2,278,810 [with 3 x auctions to go]
2021 Q1 Total: $2,464,042
Broken down as follows:
June 1-4: $299,532
May 1-31: $919,149
April 1-30 Total: $1,059,129
March 1-31: $815,986
February 1-28: $822,723
January 1-31: $825,333
2020 Q4 Total: $2,690,246
Broken down as follows:
December 1-31: $904,788
November 1-30: $735,981
October 1-31: $1,049,477
Note 1: My figures - added up from eBay listings by date sale closed - usually come out less than those Tweeted by the company as their "week" may not end on the same day and their auction results probably include early "Buy It Now" sales of items that were going to be auctioned.
Note 2: The majority of the revenue comes in each Thursday when the auction ends.
Note 3: Since November 29 onwards, more higher price items $2,000 > $25,999 are being bought immediately at the "Buy It Now " asking price.
Note 4: Higher price inventory items already obvious too.
Note 5: Many more $3,000+ items being bought at "Buy It Now" price before the auction from February 2021 onwards now that daily marketing via Twitter being used.
Note 6: Q4 is always the best quarter due to Christmas Holiday buying.
Note 7: Estate items sold on eBay for 18 years - est June 2003.
Note 8: April 2021 revenue up 30% on March 2021.
Note 9: Most expensive item in May - Rolex watch $25,999.
Note 10: 2021 Q2 - with 3 x auctions to go - looks set to beat 2021 Q1 by $300K > $500K+.
https://www.ebay.com/sch/i.html?_sofindtype=0...=1&rt=
Now that plans for 2021 stated when acquired in 4Q 2020 can be seen as being implemented and sales figures are consistent / increasing:
- Key Points from 1st and 2nd Videos section deleted - actions have either been completed or are included in other sections - links to videos retained and all interested traders are encouraged to view.
- PRs prior to the start of the new campaign on February 18, 2021 have been deleted.
- For brevity, details of runs in 2019 and 2020 of up to 433% have been deleted - available to view in the contemporaneous record here.
SFLMaven - Business
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - 18 years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna [sold as a going concern for $350K] and Numuni [which will now repay monies advanced to it in a note to $SFLM for $200K].
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 5 x videos to date [see links below].
The CEO has confirmed that there will be no reverse stock split and that the company has a very tight public float.
On February 18, 2021, the company stated via PR that it had applied for a name change of the current ticker $SKDI to "SFLMaven" and a ticker change - approval was expected by mid-April but was completed over 2 weeks early.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
The name and ticker change went through extremely quickly as FINRA requested all filings going right the way back to initial incorporation in 1980 and the company's very professional back office was able to provide it within 30 minutes ! [source: 3rd video]
Re-branding + adding their own branded sales site - in addition to the highly successful eBay store with its "Famous Thursday Night Auction" - also planned.
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
The "Famous Thursday Night Auction" attracts a large repeat business clientele - many of whom watch for entertainment - and also concentrates customers outbidding each other in the same time band every week [source: 3rd video].
SFLMaven has concentrated on jewelry ever since gold prices started to rise in 2005 as it is easier and cheaper to ship with no damage risk compared to china and framed art [source: 3rd video].
SFLMaven has now retained a professional Investor Relations company [source: 3rd video].
SFLMaven has now also retained a brand building Public Relations company [source: PR dated May 11, 2021].
SFLMaven - Business Description Extracts [source: 2020 Annual Report]
"SFLMaven, Inc. is one of the world’s largest online marketplaces for authenticated, luxury goods."
"The Company is revolutionizing luxury resale by providing an end-to-end service that unlocks supply from luxury good sellers and creates a trusted, curated online marketplace for buyers globally."
"Over the past seventeen years, the Company has cultivated a loyal and engaged seller and buyer base through continuous investment in our logistics infrastructure and relationship development."
"We aggregate and curate unique, pre-owned luxury supply across multiple categories, including women’s, men’s and children’s jewelry and watches."
"We have built a vibrant online marketplace that is hosted on eBay. We believe our platform expands the overall luxury market, promotes the recirculation of luxury goods and contributes to a more sustainable world."
Future Intent
- Revamp Corporate image.
- Increase exposure in luxury markets as a whole.
- Increase inventory to increase sales volume.
- Increase in revenue of 30% in 2021 over that of 2020.
- Build out own professional on-line retail site - already being worked on [source: 3rd video].
- Start holding investor events again as soon as permitted [source: 3rd video].
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
Performance / Achievements
- $127M total sales to end-2019 - almost 180,000 items [source: 1st video].
- 2019 top line revenue: $11M [source: 1st video].
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target: increase revenue by 30% [source: 2nd video].
- eBay store positive Feedback: almost 100,000 [source: 3rd video].
- eBay store is "Top Rated Seller" ever since eligible soon after inception 18 years ago [source: 3rd video].
- eBay store listing impressions (clicks to open individual item listing) in March 2021: 15 Million [source: 3rd video].
- eBay store page views in March 2021 (50 items per page): 23,542 [source: 3rd video].
- March 2021 sales up 20% on March 2020 [source: 3rd video].
- Most expensive item sold March 2021: $18,600 [source: 3rd video].
- Most expensive item sold April 2021: $25,499 [source: eBay]
- April 2021 sales were up 30% on that of March 2021 [source: eBay].
- Most expensive item sold in May 2021: $25,599 [source: eBay].
- 2021 so far January 1 to June 4: $4.74M [source eBay / PRs - see below].
- 2021 Q2 sales already within $185K of 2021 Q1 with 3 x auctions remaining - so likely to be greater by $200K > $500K+.
2021 Q1 filed May 17, 2021 - Key Points Noted
In the 2020 Annual Report - of which only the last 3 months related exclusively to the business that is now $SFLM - the first 9 months included operating losses attributable to the former $SKDI business model (Hakuna + Numuni):
For 12 months ending Dec 31, 2020 - Operating Loss of $2,690,186
In the 2021 Q1 Report - first solely on the current $SFLM business:
For 3 months ending Mar 31, 2021 - Operating Loss reduced to $116,100
We already know that 2021 Q2 is up on 2021 Q1 .
In addition the Public Offering has also brought in $102K so far.
Also, there have still been no new notes since Nov 2018.
Overall, $SFLM continues to head in the right direction all the time.
Key Points - 2021 Q1 Achievements PR dated May 25, 2021
- 2021 Q1 revenue $2.7M - healthy 21.7% gross margin - $(.1M) net.
- Strengthened relationship with eBay corporate through promotional partnership around Mothers' Day holiday - providing preferred placement for SFLMaven products on the eBay homepage.
- Engaged international investor relations specialists MZ Group to lead a comprehensive, strategic investor relations and financial communications program across all key markets.
- Launched revamped corporate and IR website as part of a new commitment to the capital markets, providing up-to-date information for current and prospective investors.
- Selected Heather Krug PR & Marketing as the Company's Public Relations agency, with the goal of driving elevated media attention and consumer interest in SFLMaven's product listings.
- "first reported quarter as a standalone public company, having realized an incredibly strong margin profile - driven by competitive bidding dynamics for our one-of-a-kind products - while standing on the cusp of profitability"
- "We continue to see strong macroeconomic trends supporting the jewelry industry, with many pockets of newfound wealth created through stimulus efforts as well as stock and cryptocurrency capital gains being deployed into high-end jewelry."
- "Our differentiated jewelry sourcing capabilities, when paired with our strong relationship with eBay corporate and select suppliers, presents unique opportunities to further build the SFLMaven brand - including preferred product placements during major sale events on the eBay homepage and exclusive invitations to top-eBay seller events."
- "We launched a first-of-kind advertising campaign in the first quarter of 2021, which drove ‘bidding wars' through increased visibility for our listings and therefore significantly higher gross margins as compared to the prior year.
- As we refine our campaigns to reduce our expenses, improve advertising efficiency and scale our quantity of listings, we believe we will reach profitability in the near-term."
"As we look ahead, our goal is to complete an audit, file a Form 10, uplist to the OTCQB and emerge as a profitable, fully reporting public company with a pathway to an eventual Nasdaq-listing and other complimentary growth opportunities."
"Given our strong results thus far, I firmly believe that we are on a path to create significant value for our shareholders over the long-term"
CEO Videos
1st Video - PR'ed October 9, 2020:
https://vimeo.com/466211275
2nd Video - PR'ed November 2, 2020:
https://www.youtube.com/watch?v=NP2lBMixGZ8
3rd Video - PR'ed April 9, 2021:
https://vimeo.com/534192493
4th Video - linked released via Twitter May 6, 2021:
https://vimeo.com/546029691
5th Video - link released via Twitter May 12, 2021:
https://www.youtube.com/watch?v=IqBPN1W097o
Business Article on CEO Joseph Ladin: "King of eBay"
http://mizhollywood.com/joseph-ladin-king-of-...n-jewelry/
Company Website Update - Investor Presentation April 16, 2021
https://www.sflmavencorp.com/company-presentation/
Public Offering
The Public Offering at .0050 to raise $11M to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
$SFLM wants to have capital on hand to acquire small jewelry businesses and any large private collections of jewelry that might be offered for sale [source: 2nd video].
The Public Offering Statement was updated on May 18, 2021 and it was confirmed that money was coming in already.
Share Structure - Updated May 6, 2021
Transfer Agent Verified.
Authorized Shares: 1,500,000,000 [85% reduction from pre- Feb 2020 figure]
Outstanding Shares: 1,305,525,173 [up only 237.5M in 8 months since September 2020]
Restricted: 665,504,231 [up 20M]
Unrestricted: 640,020,942 [up only 217.5M in 8 months since September 2020]
Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Very low at 640M for a stock in the .01 > .25 price range.
Note 2: The 237.5M increase in the Unrestricted Outstanding Shares count in 8 months is not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 170+ trading days has been traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
$SFLM is also OTC Pink Current.
https://www.otcmarkets.com/stock/SFLM/overview
PRs / Updates Since February 18, 2021
Ongoing professional PR campaign with 21 releases already.
News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1814790
News - February 22. Sun Kissed's SFLMaven Celebrates its Resilient 2020 Performance.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1817125
News - March 3. Sun Kissed: SFLMaven Reports Strong and Exciting "Famous Thursday Night Auction" Results, Booking Nearly $200K in Weekly Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1828035
News - March 10. Sun Kissed's SFLMaven Exceeds $220K in Weekly Sales on Strong Thursday Night Auction Results.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1834632
News - March 15. SFLMaven Books $190K In Weekly Sales on Nearly $170K in Sales from Their Thursday Night Auction.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1838206
News - March 24. SFLMaven Logs Record Setting $257K+ Weekly Sales on Nearly $230K in "Famous Thursday Night Auction" Event Sales.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1846749
News - March 29. Sun Kissed Industries, Inc. Receives Approval for Name and Symbol Change to "SFLMaven, Inc.", with Symbol "SFLM" Becoming Effective After Market on Monday, March 29th, 2021.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1849861
News - April 1. SFLMaven Announces $240,000 in Weekly Sales Driven by Famous Thursday Night Auction Event.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1853854
News - April 8. "SFLMaven Announces March 2021 Sales Grew 20% to $0.8 Million"
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=297288
News - April 9. First CEO Video of 2021 - "The King of eBay".
https://vimeo.com/534192493
https://otcmarkets.com/stock/SFLM/news/This-W...?id=297400
News - April 14. SFLMaven Announces Strong eBay Auction Sales of $246,000 for Week Ended April 8th.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=298166
News - April 21. SFLMaven Announces Strong eBay Auction Sales of $233,000 for Week Ended April 15th.
https://www.otcmarkets.com/stock/SFLM/news/st...id=1870524
News - April 27. SFLMaven Announces Robust eBay Auction Sales of $207,000 for Week Ended April 23rd.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300073
News - April 29. SFLMaven Corp Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communication Program.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=300548
News - May 4. SFLMaven Announces April 2021 Sales Grew 27% Sequentially to $1.1 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301299
News - May 6. SFLMaven Announces Launch of New Corporate Website.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=301709
News - May 11. SFLMaven Selects Heather Krug PR & Marketing as its Public Relations Agency.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302337
News - May 13. SFLMaven Announces Promotional Partnership with eBay, Driving Record Mother's Day Week Sales of $278,000.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=302839
News - May 25. SFLMaven Reports First Quarter 2021 Financial Results.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=304425
News - June 1. SFLMaven to Present at LD Micro Invitational XI.
https://ldmicrojune2021.mysequire.com.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305423
News - June 3. SFLMaven Announces May 2021 Sales of $0.9 Million.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=305857
Update - June 4 [after close]: "HUGE WEEK! On our famous #SFLMaven Thursday night #auction, we sold $308k last night and $316k for the week! We have another great sale that started last night, so please check out our new fresh #merchandise on our
@ebay #storefront #sales"
https://twitter.com/SFLMaven/status/1400906839588577286
Trading Patterns
Started breakout from .0038 (previous close) to .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from . 0073 > .0091 on just 1.3M in consecutive buys in a few minutes on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from 0076 > .0091 on March 3 - 20%
Ran to from .0084 > .0094 (then new 2021 high) on March 18 on just a few hail 1.5M mary buys in quick succession.
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) to .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0070 > .0087 on April 22 - 24%
Ran from .0072 > .0087 on April 29 - 21%
Ran from .0069 (previous close) > .0084 on May 4 - 22%
Ran from .0067 > .0087 on May 13 - 30%
For 19 months there have been hold back attempts from manipulator(s) with undercut asks put up daily as a loading wall attempt - walked down whenever the ask is not hit aggressively enough at the open - and retreating when hit or when taken out by the regular 1M+ "hail mary" buys across multiple asks.
Those attempting manipulation have also admitted to shorting it. Those scammers are typically accounting for 60% > 90% of the daily volume on days when the top traders of $SFLM are busy elsewhere. The scammers leave themselves open to getting short squeezed - as happened earlier in 2021 without notice on March 24 and March 29 for 129% and 84% runs.
OTC market top traders are now on $SFLM for the whole 2021 and will be recording manipulation activity for a potential SEC report.
$SFLM is covered in detail daily on the main board here for it which gets around 225 views per significant, authoritative post. In addition, its is covered daily in 7 of the "by invitation" top OTC market forums.
A number of times already in 2021, more traders have been willing to hit the ask above hold back attempts to get surge moves and short squeezes and also outbid the top bidding MM repeatedly to see if he moves up. You can spot when a MM does this by algorithm - faster than an individual could up their bid.
I and others are watching $SFLM at all times and those that try walking asks down are likely to get taken out by large buys - as happened with the breakout above .0055 on February 9 and several occasions since - most recently on May 14.
On March 24, 3 x hail mary buys of around 1.5M took out loading walls in the .0089 > .0090, .0095 > .0098 and .0099 > .0100 ranges and a probable short squeeze to .0197 followed. For about 2 hours, there were multiple hold back attempts occurring - at times with buys in the .0165 > .0197 being recorded in Level 2 listings while the first ask shown was up to .0050 less. Many of the buys were top tier trader / institutional level in size - $10K > $50K per transaction - including in the .0165 > .0197 range over several minutes - for a total of 365M.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important.
As PRs are not currently getting routed via broker platforms "News" alerts, $SFLM long-term continual position traders search manually daily and are likely to be the first to get all the future runs started without warning.
Performance & Outlook
$SFLM [as $SKDI] was the #1 Top Profit Pick & #1 Top Actual Banked Profit Earning Stock of 2020 on my Watch List.
SFLMaven is already exceeding it's target of 30% revenue growth in 2021 compared to 2020.
April 2021 revenue was 30% greater than March 2021 - which in turn was 20% greater than March 2020.
$SFLM will remain the #1 Top Profit Pick on my Watch List for my 2,538 followers throughout 2021 and into 2022 for self-evident reasons.
$SFLM is already consistently in one of the Top 3 Actual Banked Profit positions in 2021 due to the extent and frequency of its probable short squeeze runs - it pays to be ready.
Continued large profit trading opportunities are anticipated ahead throughout 2021 for those who maintain a large inventory of shares at various price points and - in addition to trading on significant surges - I will be keeping "converted to free" shares for the foreseeable future for growth over time.
Cancel any left over ask sell orders at close to get the maximum gap up at each open.
Expect .0250 > .2500+ at some point in 2021 as the following catalysts play out:
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven - to date $SFLM PRs have not been routed for alerts on broker platforms.
- Weekly eBay sales revenues visible to all share holders on a continuous basis.
- Monthly updates from the company.
- 2021 Q2 revenue likely to be around $500K more than 2021 Q1 with an operating profit.
- Rebranding.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Diversification of luxury goods offered.
- Large investors found by MZ Group.
- Social media influencing and brand building conducted by Heather King PR & Marketing.
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram: https://www.instagram.com/sflmaven/?hl=en
SFLMaven Sales To June 4, 2021
2021 Total to June 4: $4,741,842 - 5,361 items - average $885 per sale
2021 Q2 Total to June 4: $2,278,810 [with 3 x auctions to go]
2021 Q1 Total: $2,464,042
Broken down as follows:
June 1-4: $299,532
May 1-31: $919,149
April 1-30 Total: $1,059,129
March 1-31: $815,986
February 1-28: $822,723
January 1-31: $825,333
2020 Q4 Total: $2,690,246
Broken down as follows:
December 1-31: $904,788
November 1-30: $735,981
October 1-31: $1,049,477
Note 1: My figures - added up from eBay listings by date sale closed - usually come out less than those Tweeted by the company as their "week" may not end on the same day and their auction results probably include early "Buy It Now" sales of items that were going to be auctioned.
Note 2: The majority of the revenue comes in each Thursday when the auction ends.
Note 3: Since November 29 onwards, more higher price items $2,000 > $25,999 are being bought immediately at the "Buy It Now " asking price.
Note 4: Higher price inventory items already obvious too.
Note 5: Many more $3,000+ items being bought at "Buy It Now" price before the auction from February 2021 onwards now that daily marketing via Twitter being used.
Note 6: Q4 is always the best quarter due to Christmas Holiday buying.
Note 7: Estate items sold on eBay for 18 years - est June 2003.
Note 8: April 2021 revenue up 30% on March 2021.
Note 9: Most expensive item in May - Rolex watch $25,999.
Note 10: 2021 Q2 - with 3 x auctions to go - looks set to beat 2021 Q1 by $300K > $500K+.
https://www.ebay.com/sch/i.html?_sofindtype=0...=1&rt=
SFLMaven, Inc. (SFLM) Stock Research Links
"Per Ardua Ad Astra" - "Through Adversity To The Stars"
A very apposite motto for those who trade successfully in the OTC market..
All posts are my opinion - trade at your own risk.
A very apposite motto for those who trade successfully in the OTC market..
All posts are my opinion - trade at your own risk.
