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RMHB's primary target in the U.S. is not currently the energy drink market. That's a "back burner" initiative, although still a viable one considering that Rocky Mountain High energy drinks infused with CBD are awesome tasting drinks, and they still own the trade mark ROCKY MOUNTAIN HIGH for beverages.
Mexico is another story altogether with energy drinks. CBD life has exclusive distribution rights in all of Mexico for energy drinks infused with CBD, a HUGE advantage, and in addition to that, they taste WAY better than the Monster and Red Bull they are already stealing market share from.
In the U.S., RMHB plans to take advantage of the trend toward heathier drinks by focusing on the marketing of non-energy drinks infused with CBD like the HEMPd beverages, and not so much on trying to steal market share from the producers of energy drinks with cult-like brand loyalty.
The heathy beverage market is already alive and thriving, but expected to blow wide open for companies in the position that RMHB is in once the FDA provides official guidance for CBD infused foods and/or beverages. We're now much closer to seeing that happen, and it could even happen this year.
I'm sure they'll land some sweet deals for Eagle Spirit spring water too. They're already in a boat load of casinos, which should be getting back to normal as 2021 sees COVID-19 fade into the background. It's very marketable, so I'm sure we'll see some great progress with Eagle Spirit.
RHMB is already well diversified with great products, so Monster and Red Bull will NOT stop them any more than they stopped Celsius, which they obviously did NOT do.