$GSFI Perhaps due to our close collaboration with world renowned architect, Antony Morali our partner, Morali Architects, some have assumed that we are in the solar energy installation business. But this is not so. Our niche is not competing with installers. Like household names PG&E of California or Consolidated Edison of New York, we are providing energy for the power grid. Our niche is differentiated in that we target high cost energy urban locations around the nation with effective, sustainable solar power generation. The sun shines on the rooftops of New York City just like it does every else. Without our solar energy collection systems, that energy becomes a wasted resource. With our systems in place that sunlight generates cost effective power that can be plugged into the grid as a viable business model. Speaking of rooftops, that flows naturally into the second concept.
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