$EMOR Healixa Inc. Announces Its New Rx Brand Name,

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$EMOR Healixa Inc. Announces Its New Rx Brand Name, PurelyRx
Emerald Organic Products Inc. (d/b/a Healixa Inc.) (OTC:EMOR) (the "Company", "EMOR", "Healixa" , a people-first digital organization that humanizes care by deploying simplified solutions for complex global challenges, today announces the company's newly developed brand, PurelyRx.

On the heels of Company's recent acquisition of the 5 Star Pharmacy LLC, Healixa announces the Company's new Rx brand for the digital pharmacy marketplace. The launch of the PurelyRx brand is a continuation of the Company's extensive rebranding effort, focused on creating "healing" brands that are simplistic and memorable. "I have had the pleasure of being a part of many go-to-market initiatives," commented Jessica Muzquiz, a recently appointed Advisory Board member of Healixa. "This one in particular is exciting, fresh, and full of creativity. The insight we've received from key demographics has been instrumental in developing this brand."

Healixa continues to execute on its national pharmacy business plan rollout and deployment of the Company's Rx application, for which Healixa partnered to pilot with a globally recognized, tech-enabled last-mile logistics company. Retail pharmacy is a $500 billion industry that is currently reliant on expensive physical locations to drive foot traffic. Most central processing software systems in the market that manage prescriptions are outdated or unable to integrate their Application Programming Interface ("API" to newly developed systems within the virtual care market. Healixa has turned these very challenges into opportunities by building a platform that gives all participants, including patients, doctors, pharmacists and payors, a modern digital user experience while simultaneously addressing backend platform flexibility and compatibility.

Healixa is well on its way and is laser-focused on creating satellite-fulfilment centers with advanced, proprietary technology, economies of scale, and same-day delivery. "The momentum and support from our internal team, the health care community, and globally recognized channel partners has been tremendous. Together, humanizing care becomes achievable," said Ian Parker CEO of Healixa Inc. "The PurelyRx brand will create lasting imprint on the ecosystem we are establishing." https://www.barchart.com/story/news/1566850/h...e-purelyrx
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