$JALA -- As of the time of the merger, January 9

$JALA --

As of the time of the merger, January 9, 2013, Be Active Brands products are currently available in more than 2,000 stores in the New England, Mid-Atlantic and Southeastern regions
- the same geographic area where the makers of "Phish Food" started and became a national icon.

Not so much a start up, Be Active reported gross sales worth $2,571,977 and $1,071,020 for calendar years 2011 and 2010, respectively.
While gross profit from 2011 resulted in a gross loss of ($84,967) versus a gross profit of $293,386 in 2010, the Company incurred a charge of $945,569 against gross sales in 2011 classified as "trade spending.
" Without any details as to what that correlates to, its a safe assumption that it had much to do with give away promotions as the Company solidified itself in the industry.

As for JALA stock itself, the structure is sound based on a small number of shares authorized and minimal number outstanding after the reverse merger took place.
At the closing of the merger between Be Active and Super Light, 3,852,403 units were sold in a Private Placement at $0.23.
Each unit consisted of (i) one share of JALA stock or one share of Be Active Holdings' Series
A Convertible Preferred Stock if the purchaser was a 5% beneficial owner, and (ii) a 3 year warrant to purchase shares of JALA stock, to 100% of the number of shares sold in the Private Placement, at an exercise price of $0.30 per share.

In 2000, Unilever PLC (NYSE: UL) bought Ben & Jerry's for $326 million. To compare apples to the orchard, here are some random stats about Ben & Jerry's from roughly one year ago: