Woke up this morning and was thinking the same thing and was going to post.
You beat me too it, but I'll add a few things...
They started out with 17 trials and added 13 more so almost doubled what they set out to do. That double thing is a good thing.
A you pointed out, 5 already signed a contract and 23 more wanted a quote. In the the SaaS world, you don't ask a company for a quote unless you are seriously thinking about pulling the trigger.
You know why? It's because you already know the pricing with most SaaS providers so you can do the math in your head. Did you notice "Full-Price"?
As I mentioned, any sniff of success will change the sp and the market cap it a major hurry rather, than waiting on numbers from every quarter.
10,000 users at $9.99 would be the size of that $1M client.
SaaS recurring revenue of approx. $5.1 million in 2020, up 82% over the previous year
Basically when Verb shows any sign that $5M will double to $10M, then it's off to the raises.
With $1M customer already. Potentially a second, 5 contracts signed, 23 other proposals out there and a robust pipeline of other large enterprise clients who, after their free trial periods, are ready to commit to full-price, long-term subscriptions.[/b]". I'd say Verb is well on their way to capturing 50,000 users and doubling their revenue;
Keep in mind, that is from just 'one' of their revenue streams and there are plenty.
"One of the first customers to whom we offered an extended free trial of verbLIVE has now become our largest subscriber yet, that we expect to generate up to $1 million a year of SaaS recurring revenue, much of which we will recognize and report this year.
As we come to the end of the initial free trial period that began back in January, our Sales Team is reporting a robust pipeline of other large enterprise clients who, after their free trial periods, are ready to commit to full-price, long-term subscriptions."
From Q3 10Q:
"As previously disclosed, 17 of our existing clients have signed up for verbLIVE during the pre-launch marketing last quarter. We believe that these corporate clients have a combined potential individual user base of 465,350 users which represent the total addressable market among the existing clients that have already signed on. Historically, our penetration rates among our existing corporate clients vary but on the low end it is approximately 10%. Adopting that 10% rate, we believe that we have the potential to attract 46,000 users to subscribe and pay for verbLIVE. Currently, we charge $9.99 to $14.99 per user per month for verbLIVE depending on the features and package for existing verbCRM users, though at launch, we may charge a lower price, including a free trial period. Applying the lower price of $9.99 per user and a penetration rate of 10% for this analysis, we believe that we could potentially capture approximately $460,000 of SaaS recurring revenue per month - or approximately $5.5 million of annual recurring revenue. We are encouraged by the fact that many of these prospective users already have our verbCRM app on their mobile device which allows us to send very targeted marketing messages promoting verbLIVE, including video demonstrations explaining what verbLIVE could do for their business. In addition, our platform is already integrated into many of our clients’ back-office providers making adoption for these clients and users much faster and easier. This is a small part of our internal modeling and should not be interpreted by anyone as a guarantee of performance or results. Notwithstanding the foregoing, which is an example only, our current projected usage models forecast far greater numbers than the 10% penetration rates for our existing signed customers, which we projected earlier this year, and much greater numbers still when we add anticipated adoption rates from the as yet untapped market outside our existing business."
You beat me too it, but I'll add a few things...
They started out with 17 trials and added 13 more so almost doubled what they set out to do. That double thing is a good thing.
A you pointed out, 5 already signed a contract and 23 more wanted a quote. In the the SaaS world, you don't ask a company for a quote unless you are seriously thinking about pulling the trigger.
You know why? It's because you already know the pricing with most SaaS providers so you can do the math in your head. Did you notice "Full-Price"?
As I mentioned, any sniff of success will change the sp and the market cap it a major hurry rather, than waiting on numbers from every quarter.
10,000 users at $9.99 would be the size of that $1M client.
SaaS recurring revenue of approx. $5.1 million in 2020, up 82% over the previous year
Basically when Verb shows any sign that $5M will double to $10M, then it's off to the raises.
With $1M customer already. Potentially a second, 5 contracts signed, 23 other proposals out there and a robust pipeline of other large enterprise clients who, after their free trial periods, are ready to commit to full-price, long-term subscriptions.[/b]". I'd say Verb is well on their way to capturing 50,000 users and doubling their revenue;
Keep in mind, that is from just 'one' of their revenue streams and there are plenty.
"One of the first customers to whom we offered an extended free trial of verbLIVE has now become our largest subscriber yet, that we expect to generate up to $1 million a year of SaaS recurring revenue, much of which we will recognize and report this year.
As we come to the end of the initial free trial period that began back in January, our Sales Team is reporting a robust pipeline of other large enterprise clients who, after their free trial periods, are ready to commit to full-price, long-term subscriptions."
From Q3 10Q:
"As previously disclosed, 17 of our existing clients have signed up for verbLIVE during the pre-launch marketing last quarter. We believe that these corporate clients have a combined potential individual user base of 465,350 users which represent the total addressable market among the existing clients that have already signed on. Historically, our penetration rates among our existing corporate clients vary but on the low end it is approximately 10%. Adopting that 10% rate, we believe that we have the potential to attract 46,000 users to subscribe and pay for verbLIVE. Currently, we charge $9.99 to $14.99 per user per month for verbLIVE depending on the features and package for existing verbCRM users, though at launch, we may charge a lower price, including a free trial period. Applying the lower price of $9.99 per user and a penetration rate of 10% for this analysis, we believe that we could potentially capture approximately $460,000 of SaaS recurring revenue per month - or approximately $5.5 million of annual recurring revenue. We are encouraged by the fact that many of these prospective users already have our verbCRM app on their mobile device which allows us to send very targeted marketing messages promoting verbLIVE, including video demonstrations explaining what verbLIVE could do for their business. In addition, our platform is already integrated into many of our clients’ back-office providers making adoption for these clients and users much faster and easier. This is a small part of our internal modeling and should not be interpreted by anyone as a guarantee of performance or results. Notwithstanding the foregoing, which is an example only, our current projected usage models forecast far greater numbers than the 10% penetration rates for our existing signed customers, which we projected earlier this year, and much greater numbers still when we add anticipated adoption rates from the as yet untapped market outside our existing business."
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