I think so - I take it to mean they are adding functionality that isn’t there yet. And I agree that certainly with $2 million they could have hired a contractor or even someone on Fiverr to help them with this at relatively low cost. A little coding at $15 per hour doesn’t cost that much and if they are worried about confidentiality they can make them sign an NDA. Mark told me before that they use contractors as opposed to employees. So not much in cost there for that if they went that route there.
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