Does anyone understand the marketing behind the 90"s thing?

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Does anyone understand the marketing behind the 90"s thing? I was a little excited when I saw the AOL mail Tweet. Don't really get the plan behind the Evolution of SaaS 90's marketing and song favourites etc... seems like wasted marketing dollars to me.

Also I don't think the 2 Minute Drill did much. No real increase in SP or volume... actually the opposite.

And yes agree with Charles, MSFT integration update would be very welcome at this point. Very disheartening when I see so much opportunity in the markets that I missed while sitting here longggg fingers crossed...

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