You should not just blame the media, you also have

You should not just blame the media, you also have to wonder about the effectiveness of CYDY's PR firm. If D list celebrities with a good PR firm behind them can get coverage, then CYDY should be able to as well, and in my estimation, the PR firm they are using is pretty damn inept. You cannot think that the media is just going to pick up random stuff and run with it all the time. That's not an effective PR strategy.