$BTIM As we move into brand marketing, we're still

$BTIM As we move into brand marketing, we're still very committed to measuring and optimizing performance," Burkert shares. "Our primary target in the market are boat and yacht buyers, but with our expansion into integrated digital services for the whole boating industry, we're also investing in building broader brand awareness to fuel long-term business growth."

https://www.wsj.com/articles/boatim-launches-...96?tesla=y

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