$BTIM In terms of specific audience targeting, the

$BTIM In terms of specific audience targeting, the brand's core leans toward males with a fair number of first-time boat buyers, he says. "So the programming is skewed towards reaching that target audience to start, but the campaign will have a broad reach," Burkert says. "We will test and learn what drives the best results and optimize accordingly."

https://www.otcmarkets.com/stock/BTIM/news?id=285815

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