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NetworkNewsBreaks – The Alkaline Water Company Inc. (CSE: WTER) (NASDAQ: WTER) to Launch Alkaline88(R) Products at 99 Cents Only Stores

The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER), a producer of premium bottled alkaline and flavored-infused drinking waters and CBD-infused products, today announced that its three-liter offering and four A88-Infused(TM) flavored waters will be available in all 99 Cents Only Stores locations across California and the Southwest regions. “We are pleased to announce that our flagship brand and four of our popular flavors will be offered by another exciting banner in the specialty discount retail channel,” stated Ricky Wright, president and CEO of The Alkaline Water Company. “As a trusted national brand, it is encouraging to see our brand extension strategy in play, with our new and innovative offerings creating larger opportunities for our team. During calendar 2020, our efforts to penetrate this space have yielded strong results. Our small and large formats are now carried in approximately 8,000 stores in this channel, with a strong sales pipeline for the current year. The specialty discount channel presents a tremendous opportunity for our growing lifestyle brands, and we expect to add another 6,000 to 8,000 new store locations over the next 12-18 months. Our earlier wins in this channel are seeing good momentum with consistent repeat orders and strong turns. Beyond our beverage brands, we believe that our A88CBD products will do exceptionally well in this channel, especially as the CBD regulatory framework is further defined in 2021.”

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