Doing some reading on product launches Many int
Post# of 7797
Many interesting aspects involved in introducing a new product to consumers.
One thing that came up repeatedly was Timing. You don't want to spend big dollars on a launch and have it overshadowed by other events.
IMO, we probably won't see the launch of DonJoy or KT Tape until the current political situation has calmed down. This issue is consuming too much of the oxygen right now for anything else to survive.
Still coming just delayed to ensure successful launches.