Or maybe something like television, radio, paid Internet ads, something to make a big impression also so the company has brand awareness and people see the company marketing later and say “wow yeah I really like the commercial I saw before” and make a purchase.
Something to give it a push - they can’t just expect distributors or channel partners to do something like that.
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My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.