Faster access
A more personalized experience
Instant online and offline access, excellent when you may have limited coverage inside a merchant
Utilization of geolocation features
Push notifications keeping the user engaged
Specific branding and design
Increased productivity and reach quicker
More interactive engagement keeping users interested
Advantages with in-app content as well as directing users to website content
YSO is planning to offer social media influencers a direct, trackable link to sharing offers and monetizing their social influence in a real-time manner.
https://medium.com/@KNOWARTH/9-advantages-of-...ed1e6db0d8