CAGR Announces Preparation of the First Order for the UAE
HENDERSON, Nev. - (BUSINESS WIRE) - California Grapes International, Inc. (OTCPINK: CAGR) a leading provider of full service export, marketing, promotions, distribution and sales for the CA Wine Industry internationally, has completed the UAE (United Arab Emirates) trade mission and begins preparations for the first orders to be shipped.
The UAE trade mission recently completed by "CGI" , in conjunction with the US Commerce Department, has opened the door for "CGI" offered CA Wines in a market dominated by European producers. This event for "CGI" included 25 CA Wineries and 73 unique CA Wines and represented the largest showcase of CA Wine available in the country. Both the "trade" and "consumer" tastings received overwhelmingly positive responses and as a result of the exposure we were able to gain access to the key importers and distributors of the UAE. The trade mission was extended an additional 2 days in order to accommodate the meeting requests.
The results produced orders being finalized for "CGI's" first 3 customers including the US Embassy, Abu Dhabi National Hotel Group and The National Corporation for Tourism & Hotels. Each of these customers provides substantial exposure to the general consumers as well as the tourism industry. The Abu Dhabi Hotel Group operates a chain of luxury hotels that include the Hiltons, Le Meridien, Sheraton and the new Ritz Carlton opening in August 2012. They also operate 6 retail wine and spirits stores and provide distribution and import services directly. NCT&H also has several hotel locations but, focus on a stronger "direct to venue" sales effort. They also have, through strategic relations, several retail sales outlets that we are looking to expand the CA Wine offering into. The US Embassy has committed to purchase as well for sales in the commissary and the support of ongoing development of "CGI" export efforts into the UAE.
As we finalize the necessary import and distribution agreements, "CGI" is looking at several additional opportunities for strategic relations that foster the implementation of more of the complete "CGI Business Model" being deployed. We expect the first shipment to go out in the next 60 days and further partnership development and customer acquisition in the UAE are already underway.
"The UAE is a unique market that is driven by an expat economy. The opportunities in this market go far beyond the UAE itself and truly make this a strategically desirable location for "CGI" to be located. Wine sales in the UAE have flourished for many years and the available CA Wines are limited to say the least. With the support from the US Foreign Agencies and their commitment to develop stronger trade channels, we are looking forward to the future of "CGI" in the UAE!" - Jeffrey Crittenden - CEO California Grapes International, Inc.
