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  4. CytoDyn Inc (CYDY) Message Board

They needed a medical doctor for that CBSN segment

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Post# of 154841
(Total Views: 551)
Posted On: 12/24/2020 1:46:04 PM
Posted By: MarcS
Re: CaptnAmerca #69552
They needed a medical doctor for that CBSN segment because they presented Dr. Scott Kelly as an expert on Covid-19. It wasn't any sense that caused it to be Dr. Kelly instead of Dr. Pourhassan, it was Dr. Kelly's medical qualifications. What many of you (talking in general here, not against you Captain) is that this was not a promotional segment, but instead an informational segment by CBS about Covid-19, hitting on three topics: 1) Covid and holiday travel, 2) the mutating virus, and 3) longhaulers. Yes, promotion was involved in the third topic (because it gave Dr. Kelly a reason to give his expert services for "free" to CBS), but as to the first two topics, it purely involved Dr. Kelly being an expert in the Covid-19 field who could speak on the topics. But, this is the best kind of free advertising, not merely bring more awareness to CytoDyn, leronlimab and the longhaulers study, but it also increased our CMO Dr. Kelly's reputation and standing as an expert in this field, and correspondingly increased the reputation and standing of CytoDyn itself.


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