$CURR: Nicole Kidman Partners With Sera Labs A CURE

New Post Public Reply Private Reply Replies (1) Message Board
Lee Adams
87
$CURR: Nicole Kidman Partners With Sera Labs A CURE Pharmaceutical Company As A Strategic Business Partner And Global Brand Ambassador

Sera Labs is a Leading CBD Health, Wellness & Beauty Company
Kidman's partnership is exclusively with Sera Labs Topicals

LOS ANGELES, Dec. 10, 2020 /PRNewswire/ -- The Sera Labs Inc., a wholly owned subsidiary of CURE Pharmaceutical Holdings (OTCQB: CURR) has enlisted Oscar, Golden Globe and Emmy Award-winning Nicole Kidman as the brand's first-ever strategic business partner and global brand ambassador for their topical products. In addition to being the face of the brand, Kidman will play an integral role in the strategic direction of product development and messaging.

"We could not be more excited by Nicole's decision to join our team," says Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. "We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values."

Kidman became a proponent of the benefits of topical CBD when she experimented with it on an ankle injury last summer. She will bring her vast experience of the beauty sector to help Sera Labs boost its multi-channel distribution efforts and sales for its anti-aging skincare line, Seratopical® and topical ultra-hydrating and pain relief body creams and serums. The deal includes nine current Sera Labs topical products with an additional three products set to launch in 2021 where Kidman will be key in development.

"The partnership with Sera Labs was an easy decision for me," states Kidman, Sera Labs Strategic Partner and Global Brand Ambassador. "With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these products are a vital solution in health and wellness and Nancy and Sera Labs are a company I believe in. Joining them in this partnership is something I am very excited about!"

Sera Labs was founded in 2018 and is a global leader in the health, wellness, and beauty sectors. CURE Pharmaceutical Holdings which acquired Sera Labs in 2020 is focused on the innovation of pharmaceutical technology, wellness products and drug delivery. "The growth and global interest of our newest acquisition Sera Labs has been tremendous over the past few months," said CURE Pharmaceutical CEO, Rob Davidson. "Nicole will undoubtedly help Sera Labs reach more consumers than ever before and grow our revenue exponentially over the next few years."

Sera Labs can be found online and in national and regional store chains.

For more information visit: www.Seratopical.com and follow us on Instagram at @seratopical, or on Facebook or contact: press@theseralabs.com

About Sera Labs
SeraLabs® is a trusted leader in the health, wellness, and beauty sectors of innovative products with cutting edge technology and superior ingredients such as CBD. Sera Labs creates high quality products that use science-backed, proprietary formulations. Its more than 20 products are sold under the brand names Seratopical™, SeraLabs™, Gordon's Herbals™ and SeraPets™. Sera Labs sells its products at affordable prices, making them easily accessible on a global scale. Strategically positioned in the growth market categories of beauty, health & wellness, and pet care, Sera Labs products are sold in major national drug, grocery chains and mass retailers. The company also sells products under private label to major retailers and multi-level marketers, as well as direct-to-consumer (DTC), via online website orders, including opt-in subscriptions. For more information visit: www.Seratopical.com and follow us on Instagram at @seratopical, or on Facebook or contact: press@theseralabs.com

About CURE Pharmaceutical Holding Corp.
CURE Pharmaceutical® is the pioneering developer of CUREform™, a patented drug delivery platform that offers a number of unique immediate- and controlled-release drug delivery vehicles designed to improve drug efficacy, safety, and patient experience for a wide range of active ingredients.

As a vertically integrated company, CURE's 25,000 square foot, FDA-registered, NSF® and cGMP-certified manufacturing facility enables it to partner with pharmaceutical and wellness companies worldwide for private and white-labeled production. CURE has partnerships in the U.S., China, Mexico, Canada, Israel, and other markets in Europe.

Media Contacts:
Monica M. Jaramillo, LABEL the Agency, mjaramillo@labeltheagency.com, 424.273.8675,
Investor Relations, Kathryn Brown, seralabs@cmwmedia.com, 858.264.6600



Cision View original content:http://www.prnewswire.com/news-releases/nicole-kidman-partners-with-sera-labs-a-cure-pharmaceutical-company-as-a-strategic-business-partner-and-global-brand-ambassador-301190470.html

SOURCE The Sera Labs, Inc.
Scroll down for more posts ▼

Top 10 Most Recent News Articles

Slide Stainers Market Reaches $7.39B Forecast By 2031

Updated Category News Views 126

Slide Stainers Market Growth: A Closer Look In a world where precision and speed define medical success, the Slide Stainers Market is the silent hero no one talks about at cocktail parties. But make no mistake, its forecasted growth to $7.39 billion by 2031 shouts volumes in boardrooms and labs alike. With a modest start at $5.15 billion in 2026, this market is expected...

Continue Reading
Koozee Boosts Apparel Design with AI Workflows

Updated Category News Views 108

Revolutionizing Apparel Design with AI If you've ever wondered how tech can make an impact on the fashion world, Koozee's latest update provides an eye-opening look. This isn't about following trends—it's about setting them, and Koozee’s making a bold move with its newest platform enhancements. Introducing Freeform Canvas Koozee has launched the Freeform Canvas, a...

Continue Reading
Ajman Media Forum 2026: Shaping the Future of Media

Updated Category News Views 46

Kicking Off Ajman's Media Innovation Push Forget the stale conferences; Ajman is putting its chips on the table with the inaugural Ajman Media Forum 2026. Set to ignite on November 18 and 19 under the catchy theme 'Who Owns the Signal?,' this two-day brain fest takes media transformation by the horns. They're not just talking; they're set to weave emerging tech,...

Continue Reading
PSG's Anna AI Wins Vizient's Innovative Tech Nod

Updated Category News Views 140

Hospital Hiring Gets a Tech Boost In the bustling world of healthcare recruitment, it's like trudging through quicksand with a time bomb strapped to your back. That's where PSG Global Solutions sauntered into the Las Vegas spotlight with Anna AI, their generative AI marvel that just snagged the Innovative Technology designation from Vizient. This ain’t your...

Continue Reading
ABCmouse Teams with Netflix for Global Learning Expansion

Updated Category News Views 96

ABCmouse Reinvents Learning in a Digital Age Just when you thought the kids’ education scene couldn’t get any tech-savvier, ABCmouse swoops in with a new game changer. In collaboration with Netflix, the folks at Age of Learning have launched a slick mobile game that’ll keep the kiddies learning in the palm of their hands. Screen time just turned into brain-building...

Continue Reading
Edera's New AI Security Strategy: A Game-Changer?

Updated Category News Views 87

Shaking Up AI Security, Edera-Style In the world of artificial intelligence, there's always a new twist 'round the corner that makes the tech folks tingle—and Edera just served one up piping hot. This time, we're talking about a security revamp that sidesteps the age-old problem of giving AI agents too much rope to hang themselves. Forget about flinging open the keys to...

Continue Reading
Coinhub Funded's Bold Move in Trading World

Updated Category News Views 66

A New Name in the Trading Game Right out of Charlestown, Saint Kitts and Nevis, Coinhub Funded is making waves in the crypto prop trading world, and boy, they're not pulling any punches. They've just thrown their hat in the ring with a tantalizing offer: get your hands on a funded trading account up to $200K, and if that's not enough to get your pulse racing, they've got...

Continue Reading
Netcapital Faces Fraud Lawsuit: Investor Impacts Unravel

Updated Category News Views 27

Investors Caught in Netcapital's Storm Well, here we are, back on the wild roller coaster that is the stock market, and boy, has Netcapital Inc. landed itself in a mess. The company's been hit with a securities fraud class action lawsuit thanks to allegedly cooking up fake consulting agreements that padded their revenues by a cool $14 million. That’s not just pocket...

Continue Reading
Sempra Shines with Robust Q3 2026 Financials

Updated Category News Views 85

Strong Q3 Numbers Set the Scene It’s not every day you see a company cough up numbers that speak volumes. Sempra’s third quarter for 2026 paints a picture of solid performance, boasting earnings of $877 million or $1.34 per diluted share per GAAP standards. That’s an eye-opener compared to the paltry $77 million or $0.12 per share they reported same time last year....

Continue Reading
Zhejiang Sets Eyes on Leading AI Innovation Frontier

Updated Category News Views 52

AI Transformation: Zhejiang's Ambitious Trajectory Not too often does a province aim to shake up an industry like Zhejiang is doing with artificial intelligence. Local workshops, labs, and dailies are already seeing a drastic shift, courtesy of AI pushing the boundaries of possibility. A Financial Powerhouse: By the Numbers Grab a calculator because Zhejiang isn't messing...

Continue Reading

Top 5 Most Recently Viewed Articles

Experience Luxury Living with Toll Brothers' Latest Homes

Updated Category News Views 152

Unveiling Luxurious Homes at Summit at Orchard Hills The grand opening of six new model homes by Toll Brothers marks a significant milestone in luxury living. Located in the prestigious Summit at Orchard Hills community, these homes embody exceptional craftsmanship and contemporary design, setting a new standard for modern residences. Explore the Pinnacle and Skyline...

Continue Reading
Recognizing Leadership: Tara Peel's Impact on Tactacam

Updated Category News Views 374

Tactacam's Tara Peel Honored on Inc.'s 2025 Female Founders List In a remarkable acknowledgment of female leadership in business, Tara Peel, the Co-Founder and Chief Operating Officer of Tactacam, has been named to Inc.'s prestigious 2025 Female Founders 500 List. This list celebrates the outstanding contributions of women who are driving change, innovation, and...

Continue Reading
Nium and Digit9 Revolutionize Cross-Border Payment Solutions

Updated Category News Views 259

Nium and Digit9 Revolutionize Cross-Border Payment Solutions Together, Nium and Digit9 are enabling real-time, full-value payouts, accelerating trade, enhancing settlement speed, and allowing businesses to move funds across borders instantly. This partnership is poised to change the landscape of international transactions. Transforming Payment Efficiency Nium, recognized...

Continue Reading
Empowering Homebuyers: Jennifer Beeston's Free Course Initiative

Updated Category News Views 123

Introduction to the 60-Minute Homebuyer Course In an exciting development for aspiring homeowners, Jennifer Beeston has launched her innovative "60-Minute Homebuyer" course. This free online course aims to educate future homeowners by simplifying the mortgage process, removing barriers caused by a lack of knowledge. The Importance of Financial Literacy Jennifer Beeston is...

Continue Reading
Key Insights on Fossil Group's Planned Meeting for Creditors

Updated Category News Views 268

Details on Fossil Group's Upcoming Creditor Meeting Fossil Group, Inc. (NASDAQ: FOSL), a renowned name in fashion accessories, recently announced a significant meeting concerning its restructuring plan. This meeting aims to gather creditors of Fossil (UK) Global Services Ltd, a subsidiary of Fossil Group, to discuss and possibly approve a proposed restructuring plan laid...

Continue Reading