We lose the actipatch brand but keep the powered b

We lose the actipatch brand but keep the powered by actipatch via the oem. This is interesting. That means no repeat buyers can come back to biel for a better price. We have more than one partner so I assume most if not all had the same request. Maybe I am off but this is a minor tell to me that the deep pockets anticipate sales and don’t want their legs cut out from under them by biel going direct. Man o man what we are holding in a year like this...

Interested in any thoughts from other perspectives.

Happy holidays