Hah! That's like asking why we don't spend a little less on industrial agriculture subsidies and a little more on hungry children - things aren't set up that way, that's why. If they wanted to do marketing, they wouldn't have been using the all-reseller plan for 15 years.
The fact that we have a very highly paid director of marketing is beside the point, I tell 'ya, just a minor and irrelevant detail.