Let me amplify McKinley's point about the importance of being able to get into the offices of physicians and other medical personnel who influence purchasing decisions. This getting in and being recognized is inherently difficult and only made worse by Covid.
Now physicians, administrators, office managers, techs cannot be expected to attend every webinar but having a designated screener to monitor and evaluate products presented and perhaps do some clicking and minimal followup....those products which promised cost savings, efficiencies, better and sometimes new services offered....prescreened, could be brought to the attention of the appropriate decision maker to view the prerecorded video with minimal wasted time. And questions, quote requests etc (through "delayed interaction"
could be addressed at this time and degree of interest could be ascertained for the products presented or even other related products.
Brilliant and compelling. And of course does not only apply to medial products.